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SEO Content Countermeasures Part. 2 | How Public Safety and Public Trust Are Under Attack

Last week we discussed SEO Countermeasures and Content Countermeasures that are hurting the structure and information flow of the internet; today, we will take the conversation a step further.  The lack of honesty in the reputation and information sharing services is one problem, but what happens when we ask the same questions in regard to political and legal questions.

Political and…

How SEO and Reputation Content Countermeasures Are Ruining The Internet Part 1

Marketing has always consisted of presenting a narrative of your product, service, or even ideas and crafting them in a manner more pleasing to the audience.  With the increase in data sharing and interactions online, this has only grown.  The problem with this growth is that it comes with an increasing rate of growth for Content Countermeasures that are intended to stifle, erase, or completely…

Negative SEO: Have You Been a Victim Of Nefarious SEO Tectics

Good vs Bad SEO

Recently, our Chicago SEO clients came to us with a new, and expected problem. Thanks to Google’s desire to stop SEO spamming and farming, we now have a new problem. Negative SEO is happening and it’s something that can be used against your business at any time, no matter what industry you are in. This post will help you quickly identify if you’ve been a victim of negative SEO and…

Marketing and SEO Mistakes Chicago Businesses Should Avoid

Chicago Web Design

When it comes to local marketing there are no set rules but there are some known “no no’s”. Each community in the Chicago Area, be it Naperville, Glen Ellyn, Barrington, or even as far as Rockford,while related is different; and each individual business has to adjust to its target customer base within that community. Still, there are some basics to marketing successfully to a specific loca…

WordPress 4.0 Released With Useful Features To Add A Richer Platform

What do CNN, The Blaze, Fox News, Flickr, TechCrunch, eBay and Best Buy all have in common?

They all use WordPress. Initially developed as a blogging platform, WordPress has evolved in the last 11 years to a full-fledged popular content management system (CMS), capable of hosting static and dynamic content, e-commerce and event calendars, audio and video podcasts, and more, thanks largely to…

Marketing Your Local Business Online

Naperville Local SEO

If you run a local business, you may be missing out on a wealth of effective and economical online marketing opportunities. Search Engine Optimization (SEO) is known for connecting people around the globe with their target products and successfully promoting businesses. It’s  even more well known for marketing local businesses in their communities. There is an entire  world of marketing…

Why Relevant External Links Matter: Back to SEO Basics

linking still matters

As a knowledgeable and methodical webmaster and we may be, we know that  know that optimizing our website is a constant effort and that the Web is always evolving.  Our Naperville Web Design and SEO Team is constantly being retaught and our methods reformulated to appeal to the demands of the search engines. You may have spent several hours adding and updating meta and titles tags, keyword-ric…

Google Authorship Is Dead & What That Means For Your SEO Strategy

The Authorship markup was first unveiled by Google in June 2011 and SEO Techs everywhere rejoiced. Its roots can be traced back to the company’s Agent Rank patent of 2007. Bill Slawski, an expert on Google’s patents, says that the Agent Rank patent is a type of system wherein multiple pieces of content are connected with a digital signature that represents one or more “agents” (authors).
Thr…

Low-Cost, HIgh-Impact Ways Businesses Can Boost Local Sales

Low Cost Internet Marketing Ideas

If you’re a small business owner, you’ve likely felt some pains because of the tighter lending regulations from banks.  Your advertising budgets are already small or non-existent, making advertising even harder now.  Fortunately, digital advertising has some low-cost options, allowing small businesses to be able to expand their limited budgets.
Many small businesses have Facebook and…

Make Sure your Chicago Area Small Business is found on Google| Small Business SEO

Being Found In Google

You may have recently decided to dedicate a lot of effort and resources to get your website discovered. However, if the website has poor quality and lacks vital information, then it can have an adverse effect on your small business. In order to ensure your small business is found in Google(or Bing and Yahoo for that matter), you will need to be search engine friendly.  It’s also important…

5 SEO Tips for Launching a New Website and New Brand

Rebuilding a Website

You may feel that you have the perfect search strategy, but there are still more tactics to consider. Here are some basic SEO tips for launching a new website and new brand:

     As you transition from your old website to a new SEO targeted Website, you can maintain the link equity in which you have invested in already. This is vital for getting your new website to rank quickly. T…

Tips to Streamline Online Marketing Budgets

Marketing your business online to prospective customers doesn’t have to cost a fortune. Often times, many people waste a lot of money with online marketing that doesn’t produce the results they expect – mainly because they do not have a solid marketing strategy in place. In reality, you can experience good results with online marketing on a budget. Here are six effective tips:

Tip #1:Your…

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