What Are The Best Management Groups For My PPC Campaign?
Last week we met with a client concerning his Pay Per Click managed account. While reviewing his keywords for SEO, we looked at the keywords he was paying for. To our surprise, he was paying top dollar for items that seemed just short of criminal. While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in professional settings. Often the view has been that we are completely anti-PPC ads. This would be a very incorrect interpretation of our core beliefs. The...
read moreAugust-September Newsletter
Free Marketing Tips Offered Within Our Blog For the past several months, we have been decisively studying a new wave of marketing methods. We want to share this knowledge with everyone who wants to learn how to upgrade and manage the organic SEO of your own site. These methods are usually free and require little more than an hour a day to improve the quantity and quality of visitors to your sites. We’re discovering the importance of a load of critical but unexciting things like: Researching your market Testing different...
read moreAvoiding Spam When Building Strong Backlinks Part 2
Last we spoke of the dangers of building backlinks through spammy techniques. Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs. Saturday we will discuss the manners of building strong directory references without being spammy. You will need to first download the SEOmoz toolbar for Firefox. This toolbar has a function that shows “No Follow” tags on page links. Using this tool will allow you to determine which blogs are worth commenting and interacting with for links...
read moreEnsuring Quality Backlinks For Your Website Part 1
This is the first of three post that will be added over the next few days. There is very little chance that the thoughts will stay completely congruent, but there’s just far more than one post within this topic… While linking structure has always been an important piece of the SEO equation, it seems that a more intuitive linking structure is becoming more and more necessary for modern SEO development. The day of submitting to random directories or commenting on unrelated blogs is long gone. Spam comments and unrelated...
read moreExcellent Free SEO Monitoring Websites
Like everyone else, we are constantly looking for ways to save money on our bottom line. We are often testing and grading monitoring and Analytic websites and software to determine which is the most effective and gives the most accurate results If you’ve played with even half of the major names, you’ve likely run into and identified one major problem… they all give different numbers. Many find themselves wondering which ones to trust and what to make of the numbers they’ve received. Here is our take on the top 6...
read moreDowntime Can Be A Nightmare
We’re glad to be back in the land of the tubes. The past two weeks has made for an incredible experience of getting our site back up and working out the finer points with our host. Before we get into that portion though, we should probably explain why we were down… As we often point out, we are hosted by Byethost. They and Bluehost are the two hosting companies we’ve come to trust the most for shared server space. Unfortunately, we discovered that a plugin we were using for the feeds was not well accepted by our neighbors...
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