Category: Marketing Methods

How to incorporate User Experience into Web Design and overall SEO Strategy Part 1 | Empathy and SEO Keywords

First we should consider, what is the focus of the user experience? Since the user is going to define your business with their experience more than any other aspect of your marketing plan, you should first assume that the focus is to ensure that your user’s experiences meet “AT LEAST” your basic expectations of your business model. This means that in every aspect of your marketing approach, your…

SEO Content Countermeasures Part. 2 | How Public Safety and Public Trust Are Under Attack

Last week we discussed SEO Countermeasures and Content Countermeasures that are hurting the structure and information flow of the internet; today, we will take the conversation a step further.  The lack of honesty in the reputation and information sharing services is one problem, but what happens when we ask the same questions in regard to political and legal questions.

Political and…

How SEO and Reputation Content Countermeasures Are Ruining The Internet Part 1

Marketing has always consisted of presenting a narrative of your product, service, or even ideas and crafting them in a manner more pleasing to the audience.  With the increase in data sharing and interactions online, this has only grown.  The problem with this growth is that it comes with an increasing rate of growth for Content Countermeasures that are intended to stifle, erase, or completely…

Marketing and SEO Mistakes Chicago Businesses Should Avoid

Chicago Web Design

When it comes to local marketing there are no set rules but there are some known “no no’s”. Each community in the Chicago Area, be it Naperville, Glen Ellyn, Barrington, or even as far as Rockford,while related is different; and each individual business has to adjust to its target customer base within that community. Still, there are some basics to marketing successfully to a specific loca…

Why Relevant External Links Matter: Back to SEO Basics

linking still matters

As a knowledgeable and methodical webmaster and we may be, we know that  know that optimizing our website is a constant effort and that the Web is always evolving.  Our Naperville Web Design and SEO Team is constantly being retaught and our methods reformulated to appeal to the demands of the search engines. You may have spent several hours adding and updating meta and titles tags, keyword-ric…

Low-Cost, HIgh-Impact Ways Businesses Can Boost Local Sales

Low Cost Internet Marketing Ideas

If you’re a small business owner, you’ve likely felt some pains because of the tighter lending regulations from banks.  Your advertising budgets are already small or non-existent, making advertising even harder now.  Fortunately, digital advertising has some low-cost options, allowing small businesses to be able to expand their limited budgets.
Many small businesses have Facebook and…

Make Sure your Chicago Area Small Business is found on Google| Small Business SEO

Being Found In Google

You may have recently decided to dedicate a lot of effort and resources to get your website discovered. However, if the website has poor quality and lacks vital information, then it can have an adverse effect on your small business. In order to ensure your small business is found in Google(or Bing and Yahoo for that matter), you will need to be search engine friendly.  It’s also important…

5 SEO Tips for Launching a New Website and New Brand

Rebuilding a Website

You may feel that you have the perfect search strategy, but there are still more tactics to consider. Here are some basic SEO tips for launching a new website and new brand:

     As you transition from your old website to a new SEO targeted Website, you can maintain the link equity in which you have invested in already. This is vital for getting your new website to rank quickly. T…

What Are The Best Management Groups For My PPC Campaign?

Last week we met with a client concerning his Pay  Per Click managed account.  While reviewing his keywords for SEO, we looked at the keywords he was paying for.  To our surprise, he was paying top dollar for items that seemed just short of criminal.  While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in…

August-September Newsletter

Free Marketing Tips Offered Within Our Blog
For the past several months, we have been decisively studying a new wave of marketing methods.  We want to share this knowledge with everyone who wants to learn how to upgrade and manage the organic SEO of your own site.  These methods are usually free and require little more than an hour a day to improve the quantity and  quality of visitors to…

Avoiding Spam When Building Strong Backlinks Part 2

Last we spoke of the dangers of building backlinks through spammy techniques.  Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs.  Saturday we will discuss the manners of building strong directory references without being spammy.

You will need to first download the SEOmoz toolbar for Firefox.  This toolbar has a function…

Ensuring Quality Backlinks For Your Website Part 1

This is the first of three post that will be added over the next few days.  There is very little chance that the thoughts will stay completely congruent, but there’s just far more than one post within this topic…

While linking structure has always been an important piece of the SEO equation, it seems that a more intuitive linking structure is becoming more and more necessary for modern SEO…

Let's get social on Twitter, Facebook, and LinkedIn!