Category: Marketing Methods

What Are The Best Management Groups For My PPC Campaign?

Last week we met with a client concerning his Pay  Per Click managed account.  While reviewing his keywords for SEO, we looked at the keywords he was paying for.  To our surprise, he was paying top dollar for items that seemed just short of criminal.  While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in…

August-September Newsletter

Free Marketing Tips Offered Within Our Blog
For the past several months, we have been decisively studying a new wave of marketing methods.  We want to share this knowledge with everyone who wants to learn how to upgrade and manage the organic SEO of your own site.  These methods are usually free and require little more than an hour a day to improve the quantity and  quality of visitors to…

Avoiding Spam When Building Strong Backlinks Part 2

Last we spoke of the dangers of building backlinks through spammy techniques.  Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs.  Saturday we will discuss the manners of building strong directory references without being spammy.

You will need to first download the SEOmoz toolbar for Firefox.  This toolbar has a function…

Ensuring Quality Backlinks For Your Website Part 1

This is the first of three post that will be added over the next few days.  There is very little chance that the thoughts will stay completely congruent, but there’s just far more than one post within this topic…

While linking structure has always been an important piece of the SEO equation, it seems that a more intuitive linking structure is becoming more and more necessary for modern SEO…

Excellent Free SEO Monitoring Websites

Like everyone else, we are constantly looking for ways to save money on our bottom line.  We are often testing and grading monitoring and Analytic websites and software to determine which is the most effective and gives the most accurate results

If you’ve played with even half of the major names, you’ve likely run into and identified one major problem… they all give different numbers. …

Downtime Can Be A Nightmare

We’re glad to be back in the land of the tubes.  The past two weeks has made for an incredible experience of getting our site back up and working out the finer points with our host.

Before we get into that portion though, we should probably explain why we were down…

As we often point out, we are hosted by Byethost.  They and Bluehost are the two hosting companies we’ve come to trust t…

Spotting a Scam online

So, it’s not like the Acai Berry is the first or will be the last scam on line.  Every day hundreds of affiliate sites are added to gather information about prospective customers and leads.  I actually love hearing people laugh and pride themselves on how many of these “Leads” they’ve collected.  The one problem with calling them leads(with thinking of them as a potential group of people to b…

Clients From Hell! Designing a website for a Marketer.

How many times have you had that one client that doesn’t listen to anything and wants to take control of the entire design? Recently we encountered another client who has an assistant in this place the entire and SEO project in jeopardy. She has several years within the media marketing industry and as a result leaves that she can dictate to others how to run their business. What she does not…

Web 3.0? Is there really such a thing or did someone run out of post names?

So here we have the term Web 3.0 coming into common usage.  The problem is, what does it actually mean?  Many are scratching their heads and asking, “isn’t that what Web 2.0 was supposed to be about”.

The reference to Web 3.0 was made by members of the W3 to describe the desire for a Semantic Web. This new “Semantic Web” was to be user friendly and interactive… (I know; sounds familiar,…

The Problem with Web 3.0

Another feed….. This one from Marketing Tech Blog

Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful.

In December, I predicted that 2010 would be the year of filtering, personalization and…

CMS Expo: A Gem Among Marketing and Technology Conferences in the Midwest

I had the pleasure of speaking at the CMS Expo last week in Chicago. This was the first time I had attended this conference I was not sure what to expect. I was pleasantly surprised at how great it was.
The CMS Expo is a learning and business conference devoted to Content Management Systems and website services. It features a number of tracks centered around business and technology themes. T…

10 Questions You Missed When Evaluating Sponsorships

Everyday I assist companies who have no idea how they determined their sponsorship budget, nor how they actually measure the impact of those expenditures on the bottom line. It’s not uncommon. Most marketing departments simply have a line item, called “Sponsorships”. When a regional or industry colleague calls and asks if they’d like to sponsor an event –…

Let's get social on Twitter, Facebook, and LinkedIn!