Category: Marketing Methods

Why Relevant External Links Matter: Back to SEO Basics

linking still matters

As a knowledgeable and methodical webmaster and we may be, we know that  know that optimizing our website is a constant effort and that the Web is always evolving.  Our Naperville Web Design and SEO Team is constantly being retaught and our methods reformulated to appeal to the demands of the search engines. You may have spent several hours adding and updating meta and titles tags, keyword-ric…

Low-Cost, HIgh-Impact Ways Businesses Can Boost Local Sales

Low Cost Internet Marketing Ideas

If you’re a small business owner, you’ve likely felt some pains because of the tighter lending regulations from banks.  Your advertising budgets are already small or non-existent, making advertising even harder now.  Fortunately, digital advertising has some low-cost options, allowing small businesses to be able to expand their limited budgets.
Many small businesses have Facebook and…

Make Sure your Chicago Area Small Business is found on Google| Small Business SEO

Being Found In Google

You may have recently decided to dedicate a lot of effort and resources to get your website discovered. However, if the website has poor quality and lacks vital information, then it can have an adverse effect on your small business. In order to ensure your small business is found in Google(or Bing and Yahoo for that matter), you will need to be search engine friendly.  It’s also important…

5 SEO Tips for Launching a New Website and New Brand

Rebuilding a Website

You may feel that you have the perfect search strategy, but there are still more tactics to consider. Here are some basic SEO tips for launching a new website and new brand:

     As you transition from your old website to a new SEO targeted Website, you can maintain the link equity in which you have invested in already. This is vital for getting your new website to rank quickly. T…

What Are The Best Management Groups For My PPC Campaign?

Last week we met with a client concerning his Pay  Per Click managed account.  While reviewing his keywords for SEO, we looked at the keywords he was paying for.  To our surprise, he was paying top dollar for items that seemed just short of criminal.  While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in…

August-September Newsletter

Free Marketing Tips Offered Within Our Blog
For the past several months, we have been decisively studying a new wave of marketing methods.  We want to share this knowledge with everyone who wants to learn how to upgrade and manage the organic SEO of your own site.  These methods are usually free and require little more than an hour a day to improve the quantity and  quality of visitors to…

Avoiding Spam When Building Strong Backlinks Part 2

Last we spoke of the dangers of building backlinks through spammy techniques.  Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs.  Saturday we will discuss the manners of building strong directory references without being spammy.

You will need to first download the SEOmoz toolbar for Firefox.  This toolbar has a function…

Ensuring Quality Backlinks For Your Website Part 1

This is the first of three post that will be added over the next few days.  There is very little chance that the thoughts will stay completely congruent, but there’s just far more than one post within this topic…

While linking structure has always been an important piece of the SEO equation, it seems that a more intuitive linking structure is becoming more and more necessary for modern SEO…

Excellent Free SEO Monitoring Websites

Like everyone else, we are constantly looking for ways to save money on our bottom line.  We are often testing and grading monitoring and Analytic websites and software to determine which is the most effective and gives the most accurate results

If you’ve played with even half of the major names, you’ve likely run into and identified one major problem… they all give different numbers. …

Downtime Can Be A Nightmare

We’re glad to be back in the land of the tubes.  The past two weeks has made for an incredible experience of getting our site back up and working out the finer points with our host.

Before we get into that portion though, we should probably explain why we were down…

As we often point out, we are hosted by Byethost.  They and Bluehost are the two hosting companies we’ve come to trust t…

Spotting a Scam online

So, it’s not like the Acai Berry is the first or will be the last scam on line.  Every day hundreds of affiliate sites are added to gather information about prospective customers and leads.  I actually love hearing people laugh and pride themselves on how many of these “Leads” they’ve collected.  The one problem with calling them leads(with thinking of them as a potential group of people to b…

Clients From Hell! Designing a website for a Marketer.

How many times have you had that one client that doesn’t listen to anything and wants to take control of the entire design? Recently we encountered another client who has an assistant in this place the entire and SEO project in jeopardy. She has several years within the media marketing industry and as a result leaves that she can dictate to others how to run their business. What she does not…

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