Category: Naper Design News

Incorporating User Experience into Web Design and overall SEO Strategy Part 2 | What is your website visitor interested in?

“You don’t build it for yourself. You know what the people want and you build it for them.” Walt Disney

Well, so what do they want? Too often business owners and marketers will be so concerned with our desires for immediate gratification, that we forget the most important part of the user experience is to first know what the user wants to begin with.  The User’s wishes have to b…

How to incorporate User Experience into Web Design and overall SEO Strategy Part 1 | Empathy and SEO Keywords

First we should consider, what is the focus of the user experience? Since the user is going to define your business with their experience more than any other aspect of your marketing plan, you should first assume that the focus is to ensure that your user’s experiences meet “AT LEAST” your basic expectations of your business model. This means that in every aspect of your marketing approach, your…

How SEO and Reputation Content Countermeasures Are Ruining The Internet Part 1

Marketing has always consisted of presenting a narrative of your product, service, or even ideas and crafting them in a manner more pleasing to the audience.  With the increase in data sharing and interactions online, this has only grown.  The problem with this growth is that it comes with an increasing rate of growth for Content Countermeasures that are intended to stifle, erase, or completely…

Marketing Your Local Business Online

Naperville Local SEO

If you run a local business, you may be missing out on a wealth of effective and economical online marketing opportunities. Search Engine Optimization (SEO) is known for connecting people around the globe with their target products and successfully promoting businesses. It’s  even more well known for marketing local businesses in their communities. There is an entire  world of marketing…

Why Relevant External Links Matter: Back to SEO Basics

linking still matters

As a knowledgeable and methodical webmaster and we may be, we know that  know that optimizing our website is a constant effort and that the Web is always evolving.  Our Naperville Web Design and SEO Team is constantly being retaught and our methods reformulated to appeal to the demands of the search engines. You may have spent several hours adding and updating meta and titles tags, keyword-ric…

Low-Cost, HIgh-Impact Ways Businesses Can Boost Local Sales

Low Cost Internet Marketing Ideas

If you’re a small business owner, you’ve likely felt some pains because of the tighter lending regulations from banks.  Your advertising budgets are already small or non-existent, making advertising even harder now.  Fortunately, digital advertising has some low-cost options, allowing small businesses to be able to expand their limited budgets.
Many small businesses have Facebook and…

August-September Newsletter

Free Marketing Tips Offered Within Our Blog
For the past several months, we have been decisively studying a new wave of marketing methods.  We want to share this knowledge with everyone who wants to learn how to upgrade and manage the organic SEO of your own site.  These methods are usually free and require little more than an hour a day to improve the quantity and  quality of visitors to…

Best Web Design Venue

Our favorite place to work tends to be coffee shops and delicatessens.  In all of the chaos and varying conversations, we can get lost in the work at hand.   One particular place that we’ve come to enjoy more than most is the Atlanta Bread Company in Warrenville, Illinois.   Since this franchise is family run, the atmosphere is not only welcoming, but quite inclusive and friendly.  T…

Officially A Business

While it may be small potatoes to some, Naper Design is now an officially recognized business in the eyes of the IRS.   We filed for and received our EIN today and will be submitting our Articles of Incorporation within the next month.  The new customers we have been receiving and the welcomed response to our product and work ethic have ensured that we are a business that will stand t…

New Website Builder at Intuit

For years now, Intuit has been a shining star to many small businesses because of its highly acclaimed TurboTax, Quicken, and Quick-Books software.  I myself have been an avid user of their small business tools and have enjoyed the time it saves with handling budgets, bills and payrolls.
Recently, Intuit began a major push for their new website building software and I thought I’d give it a…

Why Being A Freelance Designer Is Risky

Here is another re-posting from an author at webdesignmo.com . I felt it would be nice to show more work from fellow designers and their thoughts.
Please enjoy this posting and a link to its author will be placed at the base.hidden links

Why Being A Freelance Designer Is Risky: 7 Business Strategies To Help You Succeed

One of the biggest problems with being a freelance designer is…

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