Category: SEO

What Are The Best Management Groups For My PPC Campaign?

Last week we met with a client concerning his Pay  Per Click managed account.  While reviewing his keywords for SEO, we looked at the keywords he was paying for.  To our surprise, he was paying top dollar for items that seemed just short of criminal.  While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in…

August-September Newsletter

Free Marketing Tips Offered Within Our Blog
For the past several months, we have been decisively studying a new wave of marketing methods.  We want to share this knowledge with everyone who wants to learn how to upgrade and manage the organic SEO of your own site.  These methods are usually free and require little more than an hour a day to improve the quantity and  quality of visitors to…

Avoiding Spam When Building Strong Backlinks Part 2

Last we spoke of the dangers of building backlinks through spammy techniques.  Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs.  Saturday we will discuss the manners of building strong directory references without being spammy.

You will need to first download the SEOmoz toolbar for Firefox.  This toolbar has a function…

Ensuring Quality Backlinks For Your Website Part 1

This is the first of three post that will be added over the next few days.  There is very little chance that the thoughts will stay completely congruent, but there’s just far more than one post within this topic…

While linking structure has always been an important piece of the SEO equation, it seems that a more intuitive linking structure is becoming more and more necessary for modern SEO…

Excellent Free SEO Monitoring Websites

Like everyone else, we are constantly looking for ways to save money on our bottom line.  We are often testing and grading monitoring and Analytic websites and software to determine which is the most effective and gives the most accurate results

If you’ve played with even half of the major names, you’ve likely run into and identified one major problem… they all give different numbers. …

Downtime Can Be A Nightmare

We’re glad to be back in the land of the tubes.  The past two weeks has made for an incredible experience of getting our site back up and working out the finer points with our host.

Before we get into that portion though, we should probably explain why we were down…

As we often point out, we are hosted by Byethost.  They and Bluehost are the two hosting companies we’ve come to trust t…

New Directories

We’ve revived and added new directories to the ever-expanding Naper Design Business Network. While the number of Business Directories is currently limited, there will be many more to come.  We are using the DirectoryPress produced by Mark Fail, and will be asking for everyone to list a business that they know of.  Our hope is to add 200 businesses a month for each directory.  Here is a list of…

5 Simple Steps to Viral Video Results

Let’s start off funny. The following are NOT the 5 steps to viral video results:

Sit around drinking and talking about funny video ideas.
List a bunch of successful viral videos and come up with knock-off ideas to copy them.
Call every funny video idea “viral” before it’s even created and before someone has ever seen it and before anyone has ever passed it to anyone.
Let…

Using Authority Labs for “Local Pack” Rank Checking; My Review

Local Pack

AuthorityLabs is simple yet extensive seo software that’s been around for about a year now. The software provides daily ranking data, as well as link data for any page or domain from multiple sources. Lately they’ve been integrating new data sources so that you can get exact match search volume numbers for every keywords in your account, for example:
Recently, they just…

BlueGlass LA : Last Day for Early Bird Tickets

BlueGlass LA

Today is the last day to register for BlueGlass LA at our special Early Bird rate of $495.00. Ticket sales for the early bird special stop tonight at 11:55 EST, so as of right now you have 14 hours and 30 minutes left to register for this discounted price.
Want an even better deal? Sign up with the discount code sejreader for an additional 10% off the Early Bird price!
What’s BlueGlass…

Local Business Listing: A Marketing Opportunity and a Security Challenge

local_business_listing_perspective

Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course all you may find other information too.   Local business listings ar…

Quickly Embed Tweets to a Web Page with Blackbird Pie

Blackbird pie

Do you often use the screenshots of your (or maybe someone else’s) Tweet? I see the Twitter screenshots throughout the web. People use the screenshots of Tweets as quotes or to visualize the idea or just for fun.
This is why the new non-official tool by Twitter employee Robin Sloan got my attention.
Blackbird Pie is a Twitter-based tool that allows to embed a Tweet to your web page to sav…

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