5 Web Design Elements Not To Overlook

Web design is tricky business. Often small things that go unnoticed turn out to be significant in impacting the overall performance of the website and further influencing crucial factors like website traffic, revenue generation and conversion figures. typing Here are some factors that are often overlooked but are by no means unimportant and should be taken very seriously.hidden links Mystery Meat Navigation This is the type of navigation where icons or pictorial buttons are used to represented navigational links. Unlike regular navigation links, they are devoid of text that defines its location. Therefore users are left to wonder the location by themselves. This handicaps the browsing experience because users are often unable to locate the designated look. Mystery meat navigation require JavaScript and images in order to function. This also bloats the size of web pages and increases their load time. This further hampers the accessibility quotient of the website. Even if you decide to use images for link, make sure you complement them requisite text links as well in order to make the navigation menu accessible and usable. Smooth and flawless browsing experience ensures rich user-experience. Page Titles Page titles are the texts that is displayed on the title bars of the web browser. It is the 'title' of the web page and should define the contents of the same. Many web designers make the mistake of writing the website name first followed by the page contents. Ideally, the title of the content should precede the name of the website in the title bar. This is because Internet users and search engines are able to locate the contents of the website more easily. Contact Information Websites are your corporate face on the world wide web. And it is very important to establish your credibility. One of the ways you can ensure this is by letting your audiences know that there is a live presence behind the online presence and providing them a point to get in touch with them. Providing adequate contact information not only grants legitimacy to your online business but also helps your visitors to communicate with you. Provide your business address, relevant phone numbers and a mailing address. If you are concerned about undue spam, provide a secure contact form on your website. Site Map One of the oft-forgotten but extremely important feature of a website. Many web designers forget to include a site map on their website. A site-map lists all the links of all the pages of a website according to the hierarchy and order. A site-map acts as a links page for search engine pages to crawl and also aid estranged users to locate their exact positions on the website and navigate to where they want to go. Moreover, sitemaps also strengthen the internal linking of a website and provides a defined structure for the same. Standardized Markup In order to ensure the proper accessibility and usability of a website, it is very important to maintain a standardized mark-up. Be it using tables for layouts or the proper use of line breaks, just about everything counts for proper markup. Use semantic markup that ensures forward compatibility. Original Article can be found here
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50 Powerful DIGG Tactics

I was reading an article that I could only find in PDF version. I've decided tonight that rather than expect everyone to wait for its download, it would be nicer to just post it here. A link to the original will be at the base. hidden links -enjoy-digg-logo 1. Sign up for an account, and plan to participate daily. A wishy-washy attitude will not work well with fellow Diggers. 2. Be sure you understand how Digg works before you begin actively participating. 3. Pay attention to user comments, and be prepared to respond as well as become an active part of the conversation. 4. Get a feel for how and why certain stories become popular. This will give you a better understanding of Digg, and also give you insight into how to make your stories and postings more popular as well. 5. Try to accumulate as many friends as you can. Much like Twitter, you want as many contacts and outreaches as you can garner so you can affect more people that way. 6. Start a buddy list. This list is designed to give you a one on one ability within Digg. It allows IM use, but be careful and try to not use this feature too much or you'll turn people off. 7. Build your profile up to make it look as thorough and professional as possible. Just like any other website or service, this is the home base where people will be looking to find out who you are and what you're about. Make it as good as you possibly can. 8. Look for the power users of the site, and then be friends with them. This is a huge help to you because others will see that you're associated with them, and it will help you get much more exposure in the long run. 9. Only submit content that is worth something. Don't bombard the site or your page with worthless links and silly stories. Make sure they are interesting and relevant. 10. Send out shouts. On Digg, people can send out shouts to each other. This is the single best way to get noticed and to get some feedback, so send shouts often. 11. Keywords are very important. Just like any articles or information on your website, keywords are what get peoples' attention, so think some through and then use them in your posting title and in your content. 12. Aim to become a top user. The top users on this website get the most notice. 13. Do your homework and find out what people are talking about and then expand on that with your own postings. 14. Learn the language and how people express themselves. Every website has its own unique lingo that users pick up on, so be sure you are in the know. 15. Only keep friends who provide feedback, who link to you, and whom you can link to as well. Get rid of any friends who are just idle or who are not contributing. 16. Try to dedicate yourself to taking time each and every day to focus on content expansion and editing. Dedicating this time will really reflect on your profile. 17. Keep up on what the Digg users like and hate. For example, most users love Apple products, but hate Microsoft (as a whole). Get a feeling for the pulse of what is popular. 18. Overall, there are more male than female users on Digg. Get an idea of the demographics of the site so you can have more success. 19. Relevant content is important, and currently topics like the environment, science, breaking news, politics, technology, and comedy are hot topics. Use these in relation to your business somehow, so that people will want to know more. 20. Do not vote thumbs up on too many of your own articles. This can raise a red flag and could potentially get your account removed. 21. Make your title WOW viewers and visitors. This is your first line to people and the best way to get noticed and get some Diggs. 22. Descriptions are also important, so be sure to write these well and with important keywords included. 23. Use real numbers instead of written numbers. This really does get more attention than a lot of people realize. 24. Try not to just comment on stories. Remember the purpose of Digg, and if you like something, Digg away 25. Avoid spamming people with keywords. They are very important, but too many of one particular thing can drive people away almost instantly. Savvy users know spam when they see it, so DON’T DO IT! 26. Do not use any non-English websites or content. The temptation to post some Chinese language website links to reach out to global users might be really strong, but it's not allowed on the website since it is an English speaking only site. 27. Subscribe to the RSS feed offered by Digg so you can keep up with the latest updates and see what is the most popular post. 28. Check the upcoming stories, link to other's postings, and push your way up to the top by recommending others and making as many friends as you can. 29. Write about Digg. Although this may sound a little redundant, fans of Digg actually want to hear more about how to get the most out of the website. 30. Discuss the latest technology, since many people who use the site are big fans of the latest applications, websites, and electronics. Firefox noticed a large influx of users after people discussed them on Digg, and this can happen for your business as well. 31. Participate in the Digg Town Halls. The site now has occasional town hall style discussions, where you can share information, ask questions, and meet new users. 32. Be sure your content is a must see. Try to post things that have not been put up before, and make them intriguing and tantalizing. Again, this is where the effective title writing comes into play. 33. Unlike some other sites, users on Digg do not like for you to ask for Diggs. Instead, let your content speak for itself. 34. Try to be selective about your friends. Too many friends will be overwhelming, and your inbox will get overloaded. It's good to have a lot of contacts and friends, but too many can actually be a bad thing because it takes up way too much of your space and time. Choose friends who will do you a favor, just as you will do for them. 35. Do not Digg every single thing you see. By Digging every little posting, you look less legitimate, and you're giving certain people more credit than they actually deserve. The goal is to Digg content that is relevant and well put together, not just everyone's postings. 36. Remind people to Digg your stuff from other sites, like your blogs and even your home page. 37. Submit a good amount of posts, but don't overdo it. Some people will submit so much content every day that they overload the website and their profile. It's not a attractive habit, and it can make people leery. Instead, only post a few, select things per day. 38. Think about the numbers involved with Digg, such as the number of hits per hour, number of buries, and the number of popular articles that have hit within the last day or so. All of these statistics and more are important and help you gain a better grasp of your progress. 39. Don’t try to do it all on your own. If you're a very busy business owner or website host, recruit coworkers and friends to help post some things on Digg. As long as they follow your own personal guidelines for posting, it can be a huge help. 40. Be sure to include a picture for a thumbnail. Choose something that will get peoples' attention and make a statement, as well as something that defines who you are. 41. Widgets are an awesome new way to get more people reading. These can be personalized so you can make them all your own, and they really add personality to your page. 42. Add the Digg button, image and all, to your company or personal website. 43. Numbered lists make for easy reading, and keep peoples' interest. Write some content with top 10 lists, or other forms of numbered lists, which create small tidbits of information. 44. Keep in mind that the top 100 users on Digg control over half of the website's content ranking. Pay close attention to what they are looking at and commenting on. 45. Be as unique and individual as you can. Try to stay with the feel of the site, but go against the flow with your content. 46. Be open. The users of Digg are pretty open, honest, and out there when it comes to how they feel about things. If you do not like something, don't feel like you cannot express it. Just do so with a bit of discretion so you are not bashing people or businesses to the point of no return. 47. Focus on your audience, and decide what topics are of the most interest to them. 48. Do not make baseless claims. If you post some topics or information, do not make promises you cannot keep. It's never a good idea to sound like a salesman or make pitches for things people may not want. Instead, entice them to your site to make a purchase with relevant content. 49. Utilize the newest buzz on Digg to your advantage. While you never want to copy others' content, you can use the popular topics to give you fresh ideas that will rope people in. 50. Have fun. While the purpose of using Digg in this context is to expand your business and gain new contacts, remember to have fun! Found at this location
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BUSINESS BLOG MARKETING

If you've been considering a business blog, perhaps you already know some of the benefits:hidden links
  • Establishing yourself as an expert or industry leader
  • Improved search engine rankings
  • Better leads and more qualified traffic for your Web site.
  • Interacting with prior, present and future customers of the Naperville, Chicago, and even Illinois areas.
You may also know that blogging is a powerful tool because it has three channels of distribution: a Web page, a newsfeed(RSS )that can be syndicated, and an email feed for people who want to receive your posts via email(feedburn). However, with the popularity of blogs for business, there's a lot more a small business owner needs to know and do to make blogging an effective part of your Chicago and Naperville marketing strategy.

Naper Design helps our business blogging clients in the following ways:

Blog Design: Although most blogging platforms offer several attractive templates, a customized design by Naper Design will complement the rest of your marketing materials and improve your brand recognition. Once you've piqued the interest of your blog visitor, sending them to a similarly-designed Web site will smooth the transition and improve your conversion rates. Blog Setup & Configuration: You probably don't want to spend time learning the ins and outs of a blogging platform when you could be using that time to run your business. Naper Design can setup your account, configure it for maximum exposure and ease-of-use, and implement our custom designs into templates. We can also go "under-the-hood" to improve your blog's search engine optimization and "find-a-bility." Once we've set it up all you need to do is write! Business Blog Consulting: Blogging is like breathing: a minute to learn, a lifetime to master. We've been blogging steadily since 2005 and helping clients develop effective blogs for almost as long. We can help you get links from other bloggers in your niche, rank higher at the search engines, write posts that your prospects will be interested in and drive blog readers to your site. We can also train you in how to use the blogging software. Business Blog Promotion: Naper Design can help you get listed in blog directories, get more incoming links, improving your pinging and tagging strategy and more to increase your readership and subscriber base.
"I'm ready to start a business blog. How do we begin?"
Get your business on the map
Get your business on the map
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New Design Coming Soon

Please continue to visit during the coming weeks.  We will be performing a complete site redesign and would love some feedback on ideas to critiquing.  We will be looking forward to your responses and thoughts on what directions you think would go well with our content and its ability to enrich the Web Design and SEO communities of both Naperville and Chicago.hidden links
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6 Great WordPress Image Plugins

Here's a List of 6 of my favorite Wordpress Plugins for Images. Obviously there are more functional jQuery Plugins , but this is a good list of basics.hidden links Fancybox For Wordpress- Seamlessly integrates FancyBox into your blog: Upload, activate, and you're done. No further configuration needed. However, you can customize it from the Options Page if you like. Featured Content Gallery - Featured Content Gallery is a plug-in for Wordpress which lets you to pick a few posts from a specific category or via post IDs and then display them in a slide show. The slide show is very cool which displays an image in background and description of post in a fading gray box in bottom of this widget. featured-content-gallery-wordpress-plugin Thumbnails For Post - Thumbnail For Excerpts search the post for the first image. If exists, than it will search for the thumbnail created by default by WordPress for the image, if it was uploaded from WP administration area. If not, it will show the image itself, but of course, scaled (IMPORTANT: since version 1.2, there is an option to let the plugin to automatically generate the thumbnail where it do no exists.) SEO Friendly Images – Images can be a great source of traffic as people search for images of various subjects, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them. Lightbox 2 – Plugin used to overlay images on the current page into neat Javascript-powered overlay pop-ups. Flickr Photo Album – This Flickr plugin for WordPress will allow you to pull in your Flickr photosets and display them as albums on your WordPress site.
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Good Site Structure

I am grateful to offer this article for repost.  While posted originally at webdesign.org three years ago, it offers the best reason to look deeper into the site structure you;d wish developed in advance of the design. Those in Naperville and Chicago should take notice to these suggestions.  Thinking of them in advance of a web design can save a lot of money and prevent buyers remorse when the site reaches completion.hidden links Ever visited a site and wondered "what am I supposed to do?" Ever got lost in someone else's tangled web?(if not, go to Aurora,Il homepage) Often, people will create a site loaded with information, and present it in such a way that you have to work the site out before you can do anything with it. While it's necessary to organise your information into a logical structure, remember that people find it hard to comprehend anything but the most simple and obvious structures. You may say "Well, it's pretty obvious isn't it", but that's only because you know your site so well. Often, I've wandered aimlessly through sites, not knowing how many levels there are to it or how much information there is "out there somewhere" on the site, and without any idea of what I've missed or whether I "took the right turn". In this example, I've created a hierarchy that organizes a site with recipes, photos and stories. Each of these options is very commonly used on the web, and with any option, the items are all accessible, but what's the best way to organize those items?
1.1
One-Tier Site: All the information is on one page.
Two-Tier Site:  On the main page, there is a link to each of the six items.
Two-Tier Site: On the main page, there is a link to each of the six items.
Three-Tier Site:  On the main page, there is a link to a page for each category.  These pages may have thumbnails or brief descriptions on them, and have links to the items in that category.
Three-Tier Site: On the main page, there is a link to a page for each category. These pages may have thumbnails or brief descriptions on them, and have links to the items in that category.
The advantage of a one-tier site is that there are no internal links, and there is no navigation. Everything is right there on that page. This is perfect for sites that have very little information on them, but if you have a site that's not minuscule, this would just create a totally disorganized "Wall of Text". The two-tier site allows for a fair bit more information, but if you have a large site, it will confront the visitor with an unsightly "Wall of Links". This site is a three-tier site. I chose that format when I created the site, as it works well. I have a main page, and then you can choose tutorials, articles, resources etc. and then you choose the specific tutorial, article or resource you want. The only problem is that you can't see the third tier from the first page. I sometimes can't remember whether something's a tutorial or an article, and visitors have to choose whether they want a tutorial or a resource without knowing anything about what they will find. When I get around to redesigning this site, I'll to organise it with a Top-Heavy combined three-tier system, explained below. Bottom-Heavy System: 5 This system combines the second and third tiers, with a link to each category on the main page, and multiple items (e.g. stories) on one page. This is perfect for if you have lots of categories, but with not much content in each category. If I tried to set Pegaweb up like this, every tutorial would be on a single "Tutorial Page". It would be about 800k, and about ten miles high. :) Top-Heavy System: 4 As long as this doesn't create mass clutter on your main page, this option has all the advantages of two and three tier systems. The links to each item are on the main page, but are organised into tiers on that page. There will be a fair few links on the main page, but the organisation of the site will be very easy to understand. This is the system I intend to use when I redesign this site. On the main page, there will be tiers, with links to each individual tutorial, article or resource etc. If you look back up the page, you'll find that this system is very similar to the two-tier system - in effect, it IS a two-tier system. The moral of the story is - design your websites to be two-tiered. Choose the bottom-heavy or top-heavy systems as necessary. Unless your site is gigantic, it's possible to keep your site two-tiered, especially by using the bottom-heavy system and creating/removing categories, to balance the clutter between your main page and the rest of the site. This is a reposting of a 2006 article by webdesign.org.  The value of this article is still very much a topic of relevance for web design in the Chicago and Naperville areas.
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Web Design and Color Importance

While adjusting for the thoughts for our new design, I have been thinking a lot about what colors will be used.  Every site will inspire a response with not just the design, but the colors used within the framework of that design.   Now that our web design service is fully available tot the Naperville community, we want to have our site brought to it's peak performance(the new unveiling will be 1 month from today). Designing web-sites involves numerous skilled disciplines from type to layout & color. Color is particularly prominent as it provides the first impression to the user. The correct colors can create a good user experience, while incorrect colors can have a bad impact. To create a good website, the website designer needs to know what affect colors can have on people. People subconsciously react to colors & associate them with different emotions and feelings. Colors don't just stir up emotions & feelings that might influence how a site is seen but they can also be cleverly used to direct users to specific sections of your site. color-wheel-300 Every single color that you can think of can be used on the internet these days, which means that picking the right colors can be a mammoth task. Here is a swift summary of how some colors can provoke certain reactions. Green is linked with nature, peace and jealousy. It is also a truly relaxing color and is perfect to use for a relaxing effect. The color white stirs up feelings of purity, simplicity, emptiness and innocence. If used as the main color of a site, it creates a clean and simple feel. Blue is most commonly associated with business sites as it's a strong color that's associated with confidence, coldness, depression, water and peace. The color blue is linked with confidence, loyalty and coolness. It's the best-known color in the world and it's used by many companies to create a feeling of strength & confidence( plus, blue and orange seem to be the Naperville and Chicago favored colors). Black is linked to feelings of mystery and refinement. For more detail go to: www.instant-video-streamer.com. An extremely popular color in design and photo web sites, it can be used effectively to contrast and liven up other colors. Green is linked to organic, nature and relaxation. The paler end of the green spectrum can be used to give a site a relaxed feel. Grey can be associated with respect, humility, decay and boredom. It's used a lot to form shiny gradients in website design to give a professional, ordinary feel to a site. Orange is strongly associated with spirituality and healing. It's the color that symbolizes Buddhism and it has a calming energy about it. It's a bold color that is not as lively as yellow but not as deep as red. Darker shades of purple can be very deep and luscious. It is linked to royalty, spirituality, arrogance and luxury. Lighter shades can represent romance and delicacy. It's a color that's not really used much on sites. Full of energy, vibrancy and stimulation, orange is a fantastic color to use in designing web-sites. It is used to bring youthfulness to a design. Color's role is not just to make a website look good; it can encourage feelings & emotions from the audience.  In the Chicago and Naperville areas, this can be especially important because of how emotionally driven local customers can be. Choosing colors that annoy the end user can have damaging effects on your website, while cleverly selecting can mean that the website meets user expectation.
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SEO Through Google Sitelinks

An excerpt from SEOpedia.org. hidden links Here they explain how and why it's beneficial to add sitelinks to your sites Google index. Please feel free to read the original article here. -enjoy- by Cristian Mezei I have been testing these Sitelinks for quite some time now on several websites, from new to very old, from few to zounds of visitors. What are Sitelinks ? They are a collection of links, automatically chosen by Google’s algorithm, to appear below the result of website, linking to main pages of your website. They are randomly chosen, although you can block any link from appearing. We will discuss more about Sitelinks in the Google Sitelinks FAQ section below. Recently, some of my websites got Sitelinks whilst I tried different ways of reaching this milestone. subdomain-sitelinks Some time ago, Vanessa Fox, from the Webmaster’s Central blog, wrote that the page from the Google Help describing these Sitelinks, has been updated to reflect “information on how Google generates these links”. That’s crap to say the least, because that Google Help page about Sitelinks, just states that they exist, are automatically generated and nothing more. Although no official explanation except this very basic page is offered by Google, I will try and write down a few of my own ideas, about when and how to get these Sitelinks for your website. Whilst I can’t promise you guys that ALL of the procedures below are involved in the process of making Sitelinks appear for your website, I can definitely guarantee you that SOME are. The above are true mainly because I have always (during months / years) tried 4 to 6 procedures at a time so I can’t really know which one had the most important contribution to the appearance of Sitelinks.

Procedures which may be involved in the appearance of Sitelinks:

  1. The number of links pointing to your website’s index page, using the several main keywords of your website as anchor. For example, for my blog, the two main keywords are “Cristian Mezei”, my name, and “SeoPedia” the name of my blog. Sitelinks appear only for a few main keywords, not for every keyword your website ranks for.
  2. The number of searches and SERP clicks for the main keywords I described above. you have to have a certain number of clicks for that keyword, to be able to reach a minimum requirement for the appearance of Sitelinks. This makes keywords which are not searched enough, to never have Sitelinks. Although some of my coleagues have mentioned that traffic has nothing to do or has everything to do with Sitelinks, I firmly believe that traffic for a particular keyword or keyphrase is very important.
  3. The number of indexed pages for the keyword you are targeting is also important. Please keep in mind that I am not discussing about the number of indexed pages for your website, but for the number of results shown in Google for that particular keyword.
  4. The age of the website is definitely an aspect when deciding how and when Sitelinks appear. As far as my tests go, and using a naturally and organically built website (no extensive or forced SEO), you can NOT have Sitelinks if the website is younger than 18-24 months, varying from case to case.
  5. You have to rank #1 for that particular keyword (and the ranking has to be stable) to be able to have any Sitelinks at all. This is very important and it has been proven true in 100% of times.

Misleading advices about Google Sitelinks

Whilst many other specialists and/or bloggers from the industry around the Internet have tried to help you figure out some ways to get Sitelinks, I will try to contradict them because some of those advices might not have a contribution to your effort, mainly because they are just too general and my experience says that they could be just loose-ends. Some of these advices might be:
  • Making your website W3C valid. This is not a bad thing, but I highly doubt that it will make your website more prone to get Sitelinks. A lot of people have reported building their website with erratic code from 1992, and still having Sitelinks.
  • Having links from powerful websites. I doubt that this aspect will help you in getting Sitelinks at all. Have a look at how I see inbound links having an effect, above (in the Procedures section).
  • Having a lot of links (generally). I doubt that having tens of thousands of any links will move you up to the ladder, regarding Sitelinks. Whilst links will help I have explained above (in the Procedures section), specifically, in what way they will help.
  • Some advices were really something like : “Make the website useful” or “Add Meta tags”. Whilst these are surely helpful for any website, they may have nothing to do with your website getting Sitelinks.
  • Having a very well designed navigation menu. There were websites which had erratic or very well designed navigation menus and links within the website and still they all got Sitelinks.
  • Pagerank has nothing to do with Sitelinks. There are PR7 and PR2 websites that got Sitelinks.
Although I don’t want to contradict (I just did that, but well .. ) my fellow colleagues, the above are my personal opinions and I wanted to stress them out. The reason I didn’t named names is obvious. And as the title of my post says, below you’ll get the FAQ section, where I tried to answer most, if not all the questions that poped up in the past year, from all kinds of readers or people:

Google Sitelinks: The FAQ

Q: When are Sitelinks generated ? Is there some kind of Pagerank-alike update ? A: I do want to stress out that about 4 of my websites got Sitelinks in exactly the same 1-2 day period, although the websites are very different one from another. One is 2 years old, another is 3,5. One has 1000 links, the other has 40.000 links. One is in the auto domain one is my blog. They are not linked in-between them. So all of this makes me think that there is some kind of general update of the Sitelinks, much like the updates for Pagerank, Inbound links or Google Images. Since QOT got their Sitelinks on exactly the same day (6th Feb.) as many of my other websites, I am positive that there is a general Sitelinks update. Q: I can’t see any Sitelinks generated within my Sitemaps account, although they appear in Google! A: Sitelinks take anywhere from 2 weeks to 1 month to appear within your Sitemaps account, after they first appeared in the SERPs. Then you will have better control over some of the links. Q: Why doesn’t my very important “Clients” page get in the Sitelinks section ? A: This may have to do with the fact that Sitelinks are usually generated from the first level links only. This means that if you have a page reachable by two clicks, it will never be included in the Sitelinks section. On rare occasions, deeplinks will be chosen, but I am not sure as to how these websites are chosen. Also make sure that you have pure HTML links. No Javascript or Flash. Q: My website doesn’t have too much text links. Does this mean I’m doomed ? A: Google will generate Sitelinks from image links too, as long as the image has the ALT tag. As other people have found too, it seems that the Sitelinks algorithm may chose a Sitelink even if you have no link towards it from your website, but in exchange, the page has a large number of links from other websites. Q: What’s the point of having these stupid Sitelinks ? A: One simple and huge reason: Trust and brand. Sitelinks have began to resemble trust lately in the eyes of the normal surfer (not to us SEMs, simply because we know there are heavily penalized websites who still got Sitelinks), so any website who has them is more prone to get clicks from the SERPs, from the search terms that show Sitelinks. Q: What’s the minimum and maximum number of Sitelinks I’ll get ? A: Minimum 2, maximum 8. Nevertheless I still can’t figure it out how Google assigns the number of Sitelinks to each website, except popularity. Most of my popular websites have 8. Most of my not-so-popular websites have 2 to 4. Q: I don’t have a Google Sitemaps account. Will I still get Sitelinks ? A: Definitely. The only drawback is that you will not have any control over them. Q: How are the Sitelinks calculated ? Which links get in and which not ? A: There are all kinds of opinions. After closely studying all my websites, I myself will still believe that they are chosen randomly. Not after traffic, not after inbound links. There’s an interesting thread at SEW which you might want to read to get some speculation. Q: I have a page in the Sitelinks section that doesn’t exist anymore. What should I do ? A: It appears that the crawl delay of the Sitelinks is at least one month. So if you have a page that doesn’t exist anymore, try to 301 redirect it to the new one. The Sitelinks will then work ok. Q: In my Sitemaps account I can remove Sitelinks if I don’t like them ? A: Indeed you can. But please be careful when you do that, because if you remove a Sitelink it will not get replaced by another. This means that if you had 6 Sitelinks, and you block one because it’s not appropiate, you will be left with 5 Sitelinks in the Google SERPs. The 6th one will not be replaced with a new Sitelinks.

Vanessa Fox Nude forgotten all important post

The title is just a teaser for Vanessa. She’s had that Nude thing like forever :) For you guys who don’t know Vanessa, she’s been the women who lead the Google Webmasters Central team until she moved to Zillow. In this section I’ll analyze the post she made on her blog right after she left Google. I’m actually amazed to see how I can’t any reactions to this post, since IMHO it’s the most important post about Sitelinks ever. More important than what Google has released and certainly more important then I or my colleagues speculate, simply because she’s been involved in the process of releasing the Sitelinks. Block quotes are quotes from Vanessa’s post:
For instance, if I do a Google search for [duke’s chower house seattle], am I looking for directions? Hours? A menu? Google doesn’t know, so they offer up several suggestions. (Quality aside: a link to the menu shows up in the sitelinks, but if you do a search for [duke’s chowder house seattle menu], that same link doesn’t show up on the first page. In fact, no pages from the Duke’s site show up.)
Basically, what Vanessa is telling us is that Sitelinks will NEVER appear for specific search terms. So that’s why we get Sitelinks for “Computers” or “Cristian Mezei” or “HP” or generally, company names as well as very general industry terms.
Google autogenerates the list of sitelinks at least in part from internal links from the home page. You’ll notice in the Duke’s example that one of the sitelinks is “five great locations” which also appears as primary navigation on the Duke’s home page. If you want to influence the sitelinks that appear for your site, make sure that your home page includes the links you want and that those links are easy to crawl (in HTML rather than Flash or Javascript, for instance) and have short anchor text that’ll fit in a sitelinks listing. They’ll also have to be relevant links. You can’t just put your Buy Cheap Viagra now link on the home page of your elementary school site and hope for the best.
In the above, Vanessa confirms me what I already told you in the FAQ section above. Sitelinks will be chosen from links present in the homepage only. I still firmly believe that some websites have Sitelinks from deeplinks within the website. How and when these websites are chosen, is still a mystery. One more important thing we learn is that Sitelinks are chosen from relevant links in the homepage. Instead of repeating what Vanessa said about relevance, read the above quote. There is a lot of other useful information inside Vanessa’s post, but since I already tackled those points in my previous sections, I left them aside.

Other opinions about Sitelinks

I asked a colleague of mine involved in SEM too, what he thinks about Sitemaps. I thought to put his answer here as well:
Marius Mailat www.submitsuite.com
Cristian asked me about my opinion regarding Sitelinks. Breaking this question in small parts, here are my thoughts. The sitelink option in the Google results are similar with the siteinfo.xml provided for the Alexa toolbar, a simple option for a webmaster to provide most important direct links to his website structure. Google version of Siteinfo is different because you cannot specify WHICH link in your website is a Sitelink. You can only ask remove one link from the Sitelinks (Google Webmaster panel option). Why are the Sitelinks appearing, when and under which algorithm? The algorithm used is totally automated and is taking in consideration the following criteria’s:
  • Old powerful website.
  • The sitelinks are pages which are coming on first position in SERPs.
  • The sitelinks are most of the time associated with top results related words: “domain”, “domain download”, “domain demo” etc.
  • The sitelinks are probably not influenced by PageRank.

Other very useful locations on the web for Sitelinks

Have fun with Sitelinks. If you have any questions, suggestions or rectifications, write a comment.
Submit your website to Webxperience! and Webotopia directories and get bonus deeplinks.
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Cleaning UP The Dirty Domain

Cleaning Things Up!!hidden links Fixing the Link.555 So now that you know this “method” of SEO is archaic, ineffective and sloppy, how do you go about fixing your site? Whether or not you should “fix something that isn’t broken” is something only you (if you have the knowledge), your in-house SEO or outside SEO firm can really answer as it really does need to be looked at on a case by case basis. There IS POTENTIAL RISK INVOLVED with changing URL structure that should be assessed. That said, I’ve had a lot of success with site structure migrations and most times, will choose to slowly migrate the site to a new, sensible URL structure. Some tips for site structure migration If you do choose to change your URL structure, you’ll find some tips based on my experience with my previous migrations below:
  • Prepare for the fact that it takes Google a bit to “figure things out”. The more often you get crawled, the less time it will likely take for Google to get with the program. I’ve seen URL migrations take anywhere from a few days to a few weeks to get sorted out.
  • Always choose a small, “mid-level” traffic section to start with. This way, you can see the results before enacting things on a larger scale and/or with your most important keywords.
  • Make sure you have a good 301 plan in place for pointing the old URLs at the new ones. Without it, your new URLs will not “take the place” and the authority, link popularity and the rankings of your old URLs.
  • Change site navigation, but use your internal sitemap as a “reminder”. What I mean by this is that I usually change the links to the new links throughout the site naviagtion and within the site content, but I leave a link pointing to the old URL on the internal sitemap (not the one you feed to Google via WMC) until I’m sure Google has seen the redirect and removed the old link from the index.
  • Wait a few days, watch for the new URLs to be indexed, the old URLs to be removed and wait to ensure the new URLs take over the rankings formerly held by the old URLs.
  • If everything goes smoothly then I wash, rinse and repeat with other sections. Take things slow. It takes a while, but if anything goes wrong, you want it to go wrong with one small piece and not your entire site.
In addition to the above tips, it never hurts to go out and get some quality links to the new URLs from tightly themed sites to let the engines know that your new URLs are just as relevant as your old ones and that their still important to crawl regularly (and hopefully speed up the migration process).
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Dirty Domains Damage SEO

Changed Your Wordpress Permalinking Yet?wordpress-permalinks You May Wish To.hidden links Toolbar pagerank used to be all the rage and most optimizers were all about creating those green pixels and maintaining it through any means necessary. One of the things optimizers noticed early on was that Pagerank seemed to be site based and distributed from “the top down”. What this means is that if your homepage was a low to mid PR5, any pages directly off the root of the homepage would be a PR4. Subfolders directly off the homepage would also be a PR4. But pages within the subfolders would be a PR3.
  • yourdomain.com = PR5 yourdomain.com/your-page.html = PR4 yourdomain.com/your-folder/ = PR4 yourdomain.com/your-folder/this-page.html = PR3 yourdomain.com/your-folder/another-folder/ = PR3 yourdomain.com/your-folder/another-folder/another-page.html = PR2
Back then, the higher your toolbar PR was, the higher the likelihood that your pages would rank (that wasn’t all there was to it - lower PR could beat higher PR, but toolbar PR was a big portion of things in those days). So a lot of optimizers took to creating “root based” sites. Which essentially means that every page of the site was built off of the root.
  • yourdomain.com = PR5 yourdomain.com/your-page.html = PR4 yourdomain.com/your-folder-now-a-page.html = PR4 yourdomain.com/your-folder-now-this-page.html = PR4 yourdomain.com/your-folder-another-folder.html = PR4 yourdomain.com/your-folder-another-folder-now-another-page.html = PR4
Back in the day it made sense. Nowadays, it’s pointless and messy. First things first, Toolbar PR is for entertainment. Most optimizers have known that for a long time. Secondly, PR either didn’t remain or never was “site based” (you can decide that one) and is instead based on the individual page factors (like inbound links). Thirdly, the Google algorithm is no longer a one ingredient wonder. Nowadays, we have trust, age, authority and varying other factors contributing to how a site ranks in addition to Pagerank. In addition to the strategy now being pointless, it’s also messy. Not only do you risk getting crawlers confused with a lack of a logical site structure, but it is also beyond annoying to someone who has to work with a site to have to trudge through a root based site with several hundred or thousand pages. It’s like opening a huge walk in closet to find a tie only to not be able to even walk into it because everything is simply thrown on the floor with no rhyme, order or reason. But it seems a lot of “SEO firms” didn’t get the memo and we are constantly seeing sites with this “SEO method” employed. A response to this posting and corrective changes will be posted momentarily.
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Congratulations to Naper Design

As of this morning, Naper Design is the #1 ranked site for the search term "Naperville SEO".  In only 1 month and 12 days, Naper Design has shown the ability  to use non-purchased SEO and natural feeds to build site traffic.  Now our goal is shifting, to also add a top 25 listing fr Chicago.  If anyone thinks that sounds like setting a low goal, please feel free to Google "Chicago SEO".  The goal is not only reachable, but we hope to be listed within this ranking by early October.  We will also be focusing on increasing our rankings for the search terms "Chicago Web Design", "Naperville Search Engine Optimization" and "Naperville Web Design".hidden links bragging Please feel free to verify the results.  We were listed #1 this morning.  As you can see, there is no login to Google, so nothing would be effecting the indexing based on preferences. This is further proof that large cost, local SEO groups are charging more for their services than the average business should be paying.  This is in no small part a benefit of the mapping techniques discussed here
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SEO! Could the experts be wrong?!!!

While stomping the SEO threads today, I came across an interesting question concerning keyword usage with search ranking.  It ask a simple question, what if the "experts" are wrong?   If you've kept up with most of my post, then you realize what my thoughts are of the self-proclaimed experts are.   That being said, there are some points made by this article that are helpful and not as generic as many of the postings on line.   All credit to webdesign.org for this article. -enjoy- hidden links Search engine optimization, or SEO, has become a huge online "industry". It's an accepted fact that if your website ranks higher in the search results for a given keyword then there is a better chance that it will get more visitors. The best part about this is these are considered "organic" visitors, meaning that you don't have to pay for advertising to get them to your site. In the online business world, this translates into huge earnings with very little advertising costs. In other words, the ultimate goal of any online business owner. highres_3199259 So being able to figure out exactly how to get that 100% guarantee that your site will end up on top of the search results is basically the Holy Grail of SEO. There are people out there that dedicate their careers, even their life to figuring this out. Because they know that if they did they would become overnight millionaires. It would be like cracking the code that nobody else in the world could do. Some people may get parts of it figured out, but no one has been able to give that 100% guarantee. The problem is a lack of consistency. If you asked anyone who has a website how they were going to get on top of the Google search results, 99.9% would agree they would need the highest PageRank possible. Now it is no doubt that a high PageRank is important, but is it a guarantee that your site is going to make it on the first page of the results. A lot of people would say yes, and when Google announces that they are going to update the PageRanks most website owners are on pins and needles wondering if they are going to move up or down. But what if it didn't really matter? There is an internet marketer (probably one of the last truly honest ones out there) by the name of Jonathan Leger who has spent a great deal of time testing out the theories that the SEO experts or "gurus" have been selling to website owners for years. One of which is the "PageRank theory". He ran a very intensive case study and came up with some interesting results. He found that up to 1/3 of the time websites with lower PageRank actually ranked higher in the search results than those with higher PageRank. Some time a great deal higher. Consider a website with a PageRank of 4 ending up 5 steps above a website with a PageRank of 7 or 8. It actually happens!! But the problem is that this isn't the only theory that SEO experts have been preaching that doesn't stand up under Mr. Leger's study. He has found 7 (yes, 7!) different SEO theories that don't always hold true in the real world. That's why if you are at all interested in getting your website to the top of the search results then you have to read Jon's report. And of course, he surprises us all again by the fact that he isn't charging a single dime for it! All you have to do is go to his website below and get ready to download the free report. This whole thing could end up making some people very angry, but I have a feeling that the rest of us will be very happy! Original article from webdesign.org
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