Statistics a Win for SEO
Posted by bhendrickson We recently posted some correlation statistics on our blog. We believe these statistics are interesting and provide insight into the ways search engines work (a core principle of our mission here at SEOmoz). As we will continue to make similar statistics available, I’d like to discuss why correlations are interesting, refute the math behind recent criticisms, and reflect on how exciting it is to engage in mathematical discussions where critiques can be definitively rebutted. I’ve been around SEOmoz for a...
read moreMust-Have SEO Recommendations: Step 7 of the 8-Step SEO Strategy
Posted by laura This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. You know the client. The one that really needs your help. The one that gets pumped when you explain how keywords work. The one that has an image file for a site. Or maybe the one that insists that if they copy their competitor’s title tags word-for-word, they’ll do...
read morePatience is an SEO Virtue
Posted by Kate Morris We have all been there once or twice, maybe a few more than that even. You just launched a site or a project, and a few days pass, you login to analytics and webmaster tools to see how things are going. Nothing is there. WAIT. What?!?!?! Scenarios start running through your mind, and you check to make sure everything is working right. How could this be? It doesn’t even have to be a new project. I’ve realized things on clients’ sites that needed fixing: XML sitemaps, link building...
read moreKeyword Research Tools – Build Your Own Adventure
Posted by Sam Crocker Hi there Mozzers! My name is Sam Crocker and I work for Distilled. This is my first post here at SEOmoz and I am looking forward to your feedback! Background My mother used to scold me for misusing my toys, playing with my food and for having a bit too much energy. She was well within her rights, as I was a bit of a handful, but at the moment one particular phrase really sticks out in my mind “Is that what that was made for Sam? Use it the right way, please.” Whether I was riding down the stairs in a sleeping...
read moreMay 2010 Linkscape Update (and Whiteboard Explanations of How We Do It)
Posted by randfish As some of you likely noticed, Linkscape’s index updated today with fresh data crawled over the past 30 days. Rather than simply provide the usual index update statistics, we thought it would be fun to do some whiteboard diagrams of how we make a Linkscape update happen here at the mozplex. We also felt guilty because our camera ate tonight’s WB Friday (but Scott’s working hard to get it up for tomorrow morning). Linkscape, like most of the major web indices, starts with a seed set of trusted sites...
read moreAll Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links
Posted by randfish In 1997, Google’s founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executing the algorithm on a link graph, pages which receive more votes become more important More important pages cast more important votes The votes a page can cast are a function of that page’s importance, divided by the number of...
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