Overcome the Google Analytics Learning Curve in 20 Minutes
Posted by Danny Dover As recently as a month ago I was a victim of a state of mind I call Analytics Dismissal Disorder. This mindset is common after hearing about the importance of analytics, installing the tracking code and then getting overwhelmed by all of the graphs and scary numbers. When I suffered from analytics dismissal disorder (which my doctors called A.D.D. for short), I knew Google Analytics was important but avoided the extra effort necessary to learn how to get the most out of the software. This post explains what I needed...
read moreWrong Page Ranking in the Results? 6 Common Causes & 5 Solutions
Posted by randfish Sometimes, the page you’re trying to rank – the one that visitors will find relevant and useful to their query – isn’t the page the engines have chosen to place first. When this happens, it can be a frustrating experience trying to determine what course of action to take. In this blog post, I’ll walk through some of the root causes of this problem, as well as five potential solutions. When the wrong page from your site appears prominently in the search results, it can spark a maddening conflict...
read more3 Key Takeaways from Search & Social
Posted by Lindsay Last week Jen and I attended the Search & Social Summit here in my backyard of Tampa Bay. This isn’t your typical conference recap post, though. I wanted to focus on the action items that still stand out for me a week later, the things will make a difference in what I do or how I do it. Perhaps you’ll rethink the way you do a thing or two as well. Outsource, Seriously. Kevin Henrikson is a low key guy, and one that I hadn’t met until the Search & Social Summit. You won’t see him spouting off on...
read moreDefine Competitors: Step 4 of the 8-Step SEO Strategy
Posted by laura This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Congratulations on making it halfway through building this SEO Strategy document with me! Do you feel your value as an SEO rising? If you’re jumping into the 8 Step SEO Strategy here in Step 4, or just need a recap, you can find the previous three steps here: Step 1: Define Your Target...
read moreWhiteboard Friday – Facebook’s Open Graph WON’T Replace Google
Posted by great scott! Earlier this week Facebook announced its ‘Open Graph’ at F8. There was all sorts of hubbub (much of it the bye-product of well-orchestrated buzz) about Facebook finally making strides to kill Google’s dominance of the web. So should you hangup your white hat, your black hat, your grey hat, and trade it all in for a blue hat? Much as we love Facebook, the answer, dear reader, is no: SEO is not dead. Watch this week’s video to hear Rand’s take on how Facebook’s...
read moreCompetitive Intelligence: Purpose & Process
Posted by JoannaLord When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing new audiences to your brand, keeping your current brand users happy, and evolving the brand/company itself. Unfortunately I think the first two steps often...
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