While linking structure has always been an important piece of the SEO equation, it seems that a more intuitive linking structure is becoming more and more necessary for modern SEO development. The day of submitting to random directories or commenting on unrelated blogs is long gone. Spam comments and unrelated directory listings cause damage to website relevance and search engines are constantly looking for ways to counter their effects. That being said, there are highly effective methods of getting related backlinks, they just require more work than the spammers and scammers are likely to give.
If you’re wondering, “is Christian about to rail on the Spammers again?” the answer is always, yes! Spammers not only made the system harder for all of us, they’ve caused themselves to become endangered. Yes, you can still find tons of affiliate websites offering their “Link Building Software”. This software is usually some form of Blog Spamming software. While these sites can be found all over the place, they’re owned by only a small group of spam-jockeys who and are becoming marginalized by people becoming more aware of affiliate scams and MLM’s.`
Ok, now that we got that out of the way, blog backlink software is going to do nothing for your site but possibly get it banned from Google. Not only is the software disastrous for your reputation with the SERPS, they almost always have a very short and mitigated list of sites to choose from. They claim that their program makes searches through Google, but this is only a half truth, they are most often pre-rigged with a select amount of search criteria. The resulting searches leave the user with the same tired group of blogs that were used 1,000’s of times before by other Spammers. Most of these sites and pages that have been bombarded by spam are already flagged by Google. Add your link to this page, and you risk being considered spam as well.
That out of the way, the question of how to get the quality links and avoid being all spammy is going to be asked. Unfortunately, the answer will have to wait until tomorrow. We’re out of coffee.