Are you getting ripped off by your SEO and SEM Provider?
Have you found yourself paying an exorbitant amount for SEO only to find that the company you’ve hired to handle your optimization is working for your competition as well? Has this left you feeling lost in the crowd of your fellow competitors?
If you’ve never considered this, you should. Many SEO and SEM groups will cater to a specific market without regard to their actual clients. From even the most basic perspective, this is counterproductive. If you are trying to get higher in the ranks than your opponent(and they trying to get higher than you), ho wins with you both competing at the same optimization vendor?…
That’s Right! The vendor wins twice! With both of you paying for his services, the effective outcome is for both clients to dole out more money and resources than needed and have a virtual stalemate as a result. Unfortunately, this is one of the main reasons people are left with a bitter taste in their mouths about SEO.
I’m writing this post today in response to a SPAM comment left on our site. It read “why not handle your own SEO before telling others about it?’. I did some further research of the IP and found that it was written by an individual upset with the progress we’ve made with one of his former clients page rank. I can understand that there may be some frustration with a competing group giving better results to his former client, but I don’t think he understands why.
At Naper Design, we have chosen to only handle One Customer, Per Industry, Per Location. We have only one Dentist in Naperville that we impart SEO for, There is only on Interior Designer in the Naperville area that we are employed by. Yes, this does limit our clientele, but the reward is worth it. Not only are we relieved of the burden of apposing clients, our portfolio shows a dedicated practice to a satisfied client.
Like all sales, marketing, and business, everything comes down to a simple questions:
- Will I provide the best quality service to a long term and valued client, or will I grab a mass of clients I don’t care about and give them sub-par results?
When we began Naper Design, it started as a community oriented and group development project. We never knew we were going to make a company out of an organization of people who enjoy working with others. Now that we find ourselves competing with organizations in a higher level, we may decide to perch at the level we have obtained. While that limits our ability at growth, we don’t have to become the scoundrels that pit client against client for a financial windfall.
We cannot emphasize enough the need to ensure that your SEO group have your best interest at heart. If you find that you are only paying to the same group as your competition, one of you might wish to move to a different vendor. Otherwise, both of you are likely to lose.
Now that this rambling is complete, I’m quite anxious to see the angered SPAM from my own competitors. I may actually let their post through this time.