10 Questions You Missed When Evaluating Sponsorships
Everyday I assist companies who have no idea how they determined their sponsorship budget, nor how they actually measure the impact of those expenditures on the bottom line. It’s not uncommon. Most marketing departments simply have a line item, called “Sponsorships”. When a regional or industry colleague calls and asks if they’d like to sponsor an event – it’s usually just a matter of whether the audience is relevant and if there’s budget left. You’re losing money on your sponsorship...
read moreVisualizing Your Traffic Objective – Part 1
Reverse-Ripple Marketing Theory So here we are, trying to improve our site traffic. Many people begin this aimlessly and without any clear idea of what they wish to accomplish. I can speak from experience, that quite often I have done the same. The misconception is that if you build a site, then send a bunch of invites and plug it to generic media, then people will automatically blow up your Alexa ranking, right? Not necessarily. A lot will depend on how targeted your approach may or may not be. Visualize The Approach Think of...
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