What Are The Best Management Groups For My PPC Campaign?
Last week we met with a client concerning his Pay Per Click managed account. While reviewing his keywords for SEO, we looked at the keywords he was paying for. To our surprise, he was paying top dollar for items that seemed just short of criminal. While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in professional settings. Often the view has been that we are completely anti-PPC ads. This would be a very incorrect interpretation of our core beliefs. The...
read moreAvoiding Spam When Building Strong Backlinks Part 2
Last we spoke of the dangers of building backlinks through spammy techniques. Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs. Saturday we will discuss the manners of building strong directory references without being spammy. You will need to first download the SEOmoz toolbar for Firefox. This toolbar has a function that shows “No Follow” tags on page links. Using this tool will allow you to determine which blogs are worth commenting and interacting with for links...
read moreEnsuring Quality Backlinks For Your Website Part 1
This is the first of three post that will be added over the next few days. There is very little chance that the thoughts will stay completely congruent, but there’s just far more than one post within this topic… While linking structure has always been an important piece of the SEO equation, it seems that a more intuitive linking structure is becoming more and more necessary for modern SEO development. The day of submitting to random directories or commenting on unrelated blogs is long gone. Spam comments and unrelated...
read more7 Ways Your Homepage is Like A First Date
Dating, in general, kind of sucks. Or at least that’s always been my impression. Unfortunately, unless you want to die alone in your gorgeous Troy, NY apartment under a mountain of cats who do nothing but leach off you and prevent you from sleeping a solid eight hours, at some point you have to get in the game. And that means going on the elusive first date. The first date is when you get to know someone. It’s when you get to observe their behavioral cues to determine whether you’d be a good match. It’s when you watch how he butters...
read moreStarting Your Own Viral Marketing Campaign
Viral marketing needs four things to work properly: (many of these you would have found in the Hubspot Webinar on April Fools Day) Never before has it been easier to reach potential customers. Using digital technology, you can reach your audience for pennies. But as it turns out, inexpensive marketing is a double-edged sword because it attracts more competition. This is because the technology that makes production of media inexpensive, also creates a low barrier of entry. As a result, the market is flooded with products, and the consumer...
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