Do you really care if people think you’re a jerk?
A Tweet can consist of as little as you pasting your url in a post and sending it on. While this method is viewed more as a SPAM act than any, you’ll find that many people simply pawn their site through Tweets up to 50-100 times a day. The choice is up to you on how you wish to be received. Obviously if you’re only doing this once a day, there won’t be nearly the humor and snide statements made of you like the ones who are hitting up 20 an hour.
The last sentence was not to assume that all of the Super-Tweeters are simply over-posting jerks. The fact remains that they create inbound links on a constant basis. While using many other SEO techniques, Twitter directs traffic to your sites and can in turn lift your rankings in many systems that effect search engine visibility.
Who are you really wanting to reach?
With Twitter, who are you after? If you’re trying to push traffic to your NSFW site, it might be a good idea to set up an account with people who would be willing and able to see that content. In turn, you wouldn’t want to send invites to a corporate team that would abhor the content of the site. (if this sounds to stupid to be possible, you have not visited fark often enough). There may be a need for several Twitter accounts for each business or site. There is no reason to keep you reach small, and each individual account can aim for a different target market.
The best way of getting like minds to follow you is to begin by following people of a like mind. When setting up each account, consider your site definition. If your site is built to target designers, following designers would be your goal, if you paint, following people associated with painting…ect. This method will result in the people you follow usually following you in response. By this method, you should receive a fairly strong and targeted market.