Search engine optimization is the conscious utilization of techniques that search engines use to rank and categorize pages. Because a search engine’s job is very hard, categorizing trillions of pages on the Web into topic areas in order to return the best search results, they use scraping methodologies to understand what the content on your page is actually about.
Search engine optimization is more than just ensuring that your title tags, meta tags, H1 tags, and anchor link text matches the overall SEO strategy (often called on-page optimization). It’s also more than conducting ongoing public relations work to urge other reputable sites in your industry to link back to your content (called off-page optimization). At its core, good search engine optimization strategy is good human communication optimization.
Search engines continuously perfect their algorithms in order to deliver the results that real people prefer. A holistic search engine optimization strategy takes these factors into account, building content that encourages users to click around on your site (increasing the “Pages per Visit” metric), share your content on social media (the “social” metric), and interact with you via comments (the “page freshness” metric).
Why Hire Our Naperville and Chicago SEO Company?
Simply having a website is not enough to stay competitive in the online marketplace. Google’s search ranking algorithms are complex and rely on a wide variety of factors.
We use organic, up to date, and ethical SEO techniques to ensure your website will be at the top of search results when someone searches with a keyword phrase related to your business.
What Can You Expect from Our SEO Teams in Naperville and Chicago?
Consistently strong ranking.
Google’s search ranking algorithms are constantly changing in an effort to combat spammy websites. Overseas online “link farms” and foreign “SEO gurus” are notorious for being flagged as spam.
Our team only employs white hat SEO tactics, so there is little worry of our efforts getting penalized. Naper Design has a track record of successful business websites and client growth.
What is SEO?
Only the Most Important thing you NEED for your Website. SEO stands for Search Engine Optimization. With hundreds of businesses in each sector of the Chicago market, SEO is a proven necessity. At Naper Design, we have a decade of providing industry leading SEO and Search Engine Marketing services. Our clients are from all sectors of the market and range from Napervillle, to Chicago and even in Atlanta and Miami.
SEO Strategy is more than making some backlinks and writing content in a flashy manner; it’s a dedicated and constant effort to continuously strengthen your website’s relevance to the search engines.
Ready to Get Started?
If you are looking to get your website ranked higher in Google or simply improve your online presence, call 630-803-8998 for a free consultation or fill out our inquiry form and one of our SEO experts will be in contact with you soon!