Tag - Campaign

29Jul

Avoiding Spam When Building Strong Backlinks Part 2

Last we spoke of the dangers of building backlinks through spammy techniques.  Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs.  Saturday we will discuss the manners of building strong directory references without being spammy. You will need to first download the SEOmoz toolbar for Firefox.  This toolbar has a function that shows “No Follow” tags on page links.  Using this tool will allow you to determine which blogs are worth commenting and interacting with for links and track-backs. Most everyone with a blog has visited or even pursued Tecnorati… (if you haven’t you will after reading this.)  Within Techgnorati, you have access to blogs that are separated by category and relevance.  There are other blog index sites that maintain a strong list of blogs by content, but Tecnorati tends to be the most reliable for the search engines. Once you are on the site, search for a blog that resembles the topic of whatever page you wish to link to.  If you are choosing to link to your main page, choose a blog that is closely associated with the Keywords of your entire site.  If you are using the link of a specific page, search for a page that has that specific topic.  Tecnorati has a ranking system that allows the user to comb through different levels of relevance. Obviously, you want to get links from the most relevant site to the topic being covered. Using this method, you’ll want to start by performing a “Time Honored Blogging Tradition” RTFA!!! Read the article people.  Seriously, if you don’t know what the topic is, it will show in what you’ve written. Once you read the article, then it’s time to interact. Make sure that the comment you leave is more than the following junk: “nice post” “I agree with the points you made” “good thoughts but I take issue with your points” These comments are common and quite annoying pieces of spam.  These statements will likely be caught in any filter and removed from any site that cares about their relevancy.   It would always be suggested to be Part of a conversation.  If you’ve read a post, use enough of the material within it to make a valid statement. Here’s a list of other rules that will avoid negative treatment for blog comments:
  • Only leave comments that are a full, comprehensible sentence.
  • Sign up for updates on future comments.  This can ensure many links and a future relationship between your site and the site you are commenting on.
  • Leave only on link on the site, the one in your name description.  Leaving tons of links in the content of your comments makes it strongly resemble an unwanted communication, leaving many to list your comments as spam.  If your site links or email addresses becomes associated as spam, it’s very likely that your future comments on other blogs will be filtered as well.
  • Leave the auto commenting software to those who don’t mind being banned from the search engines.  It’s just not worth it.
  • Read the articles!!! There will always be a better exchange of ideas when you do and you’ll likely receive more convertible visitors to your website if they believe your communication to be respectful.
By Marketing Methods, Plugins, SEO, , , , , , , , 0 Comments
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04Apr

Starting Your Own Viral Marketing Campaign

Viral marketing needs four things to work properly: (many of these you would have found in the Hubspot Webinar on April Fools Day) Never before has it been easier to reach potential customers. Using digital technology, you can reach your audience for pennies. But as it turns out, inexpensive marketing is a double-edged sword because it attracts more competition. This is because the technology that makes production of media inexpensive, also creates a low barrier of entry. As a result, the market is flooded with products, and the consumer is overwhelmed. The range of products and brands to purchase has become numbing to the customer. Proven strategies of the past are being abandoned, because they clearly no longer work. That being said, brand-building is one strategy that will never go out of date regardless of technological advances. And the good news is that building a brand has never been more feasible than it is now—if you are willing to use social media and use it well. Simply blogging or having a presence on Facebook is not enough. Viral marketing needs four things to work properly:
  1. An offer (preferably free) that has value
  2. An easy way to distribute the offer
  3. An incentive to get consumers to pass the offer along to their friends
  4. A way to make the campaign profitable
  1. An offer (preferably free) that has value. When thinking about viral campaigns, many people think of funny videos. Funny videos do have value, but I would encourage you to consider something different. There are just too many companies trying to do funny videos and it is hard to stand out. Rather, come up with an offer that has more legitimate value. For example, I offer free online piano lessons for church pianists. I have also offered free downloads of CDs and printed piano arrangements.The key is that whatever you offer has to have real value, and it probably needs to be free. People will not jeopardize their relationships by promoting an offer that has no value, and they will usually not promote offers that are not free (unless the brand is already very strong). Think hard about an offer you can make available that is inexpensive but has great perceived value to others. Be creative; there are numerous possibilities, particularly if you create digital media.
  2. An easy way to distribute the offer. You must provide an easy way for people to get your offer, and ideally, it should be delivered automatically without requiring your involvement. For many of us, our offers can be distributed digitally on our websites. If you can host your offer on your own website, that is the best scenario. If you cannot, there are other websites that allow you to do these kinds of campaigns. For example, musicians can use BandCamp to deliver their music offers to consumers.
  3. An incentive to get consumers to pass the offer along to others. It is critical that your consumers are “reimbursed” to pass along your offer. Sometimes, their payment can be as simple as the thanks they get from their friends when they pass along funny videos. But, I would not count on that being enough. Try to find a way to offer something extra to people who will post your offer in places like their Facebook status or on their blogs. These are the people who are critical to your viral marketing success.
  4. A way to make the campaign profitable. Viral marketing is primarily about brand-building. But it is also a great way to sell other products, build a fan base, obtain concerts and speaking engagements, and much more. Don’t make your offer something that you can’t afford to give away. Also, set goals for what you hope to obtain from your campaign
Don't go into this just to be the next Great Orator. Paid speaking engagements are far fewer than those seeking to host them.  They're also limited to those who are truly qualified to deliver a strong message and have something so innovative that no one else will bringing it to market.  I myself will not being doing that, as there are four different post of other offers combined into this one to make a stronger thought.  The main goal is to bring your brand, products and clients to the top of their markets. Execution is the key to all types of marketing. Plan and experiment before you launch. When you start something virally, there is no way to stop it and no way to fix mistakes; so make sure the message is the one you wanted. When you are ready to launch a campaign, you simply have to send out a short email to your fan email list. After that, if it is going to work, you simply manage which direction it needs to be steered(you won't have much influence to provide, but can turn it to the next hit you have in waiting).
By E-Books, SEO, , , , 0 Comments
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