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Marketing Methods Archives - Naper Design | Naperville Web Design and SEO
Years ago, Fox News came up with a brilliant strategy. The idea was to build a media empire by projecting bias on other news agencies while attempting to paint themselves as something different. After all, you have to present a negative before offering a solution to the problem. So they invented a negative image to perpetuate their projected ‘positive’ idea. The “Fair and Balanced” (FAB) marketing method was born.
Unequaled data certainly deserves equal time, right?
To begin with, Fox News attempted to offer equal time on their shows to members of each party and political spectrum. Many will argue that they offered insincere or weak spokespeople for the ideals they disagreed with, but that isn’t what we will be analyzing. The point is that they presented the idea that regardless of facts, truth, or verifiability, they would allow equal time to each side of an argument.
The way that Fox injected this new marketing method was a novel concept. It paved the way for weaker and less intelligent debate. By convincing a large portion of the populace that each side deserves equal time, EVEN WHEN PROVEN WRONG, LYING, DISHONEST, FACTUALLY INCORRECT…etc.
(lowercase all of this, you will prove your point with the following facts).As a result, a large swath of the American public now believes that equal time has to be allotted to items that have already been proven completely wrong time and time again. Effectively, this process has elevated the marketing of dishonesty along with lowering the value of verifiable data.
It should be pointed out that these same people (what people? Fox?) are completely against the Fairness Doctrine (define), while they are demanding it’s practice (just for the least intelligent side of debates). Think about that: the very same people who oppose “equal time for equal debate” are the ones crying, “fair and balanced” when their known lies are dismissed as irrelevant.
While I take no specific interests in the political aspects of the FAB talking heads, the implications on online marketing and deceptive practices have been enormous.
Because paranoid people offer the best advice.
Everyone from the (is Natural News a company? If not, lowercase. If it is, then capitalize “food bank”)Natural News food bank scams to Anti-Monsanto social media advocates are now using the FAB method to disarm debates and sway members of the audience with non-arguments. (That’s a long ass sentence, break it into two?) These non-arguments include straw-man tactics, dishonest comparisons, bogus science (natural news (company?) being the king of this one) and other variations of attacks on facts. Conspiracy theorists have even used this method to project lack of arguments (ie. people writing their theories off as mentally challenged and refusing to engage them) as verification of their theories. The practice has become a pervasive manifestation of the modern marketing model and even those who despise the “Faux Noise” (?) organization utilize the same practice day in and day out.
Currently there is a debate on the suicide of Officer Joe Gliniewicz. Even while the evidence is absolutely overwhelming that it was indeed a suicide, those who refuse to accept it are demanding equal airtime for their purported theories and invented stories that have no factual or realistic basis. The result is a social media debate on almost every Chicago area news page that is pushing traffic higher and higher. The media groups now have only to put out the story and allow this poor debate model to run itself. It’s for instances like these that we believe the FAB mentality has become a poisoned pill to all forms of cultural debate.
Even while speaking with people who had just watched a political debate, we found the same marketing practice manifested in their post-debate conversations. After this most recent debate, one person at the coffee shop immediately opened tabs to a few “fact checking sites”. He was quick to point out the painfully obvious lies, mischaracterizations, exaggerations, and blatantly false statements used in the debate. Rather than listen to the fact driven responses he was calling out, several people from the audience quickly said something to the effect of ,“He should have just as much time to voice his thoughts as anyone else”. Yes, in political debate, where facts can literally decide wars, fortunes and financial collapse, people are wanting to skip on the demand for honesty and instead demand equal time for any statements, regardless of how ridiculous these statements can be. (too long of a sentence)
The FAB model, as was most likely intended, has dumbed down the populace to be marketed ideas, topics, sales devices, fear driven products, and complete lies with impunity. No longer are arguments simply ignored because they lack credibility or factual backing. No longer are ideas discarded because data shows them to be false.
This is only funny because we all know someone who might actually do it.
Social workers we spoke to for this article note that this manner of discounting reality could even be pervasive within individual choice reasoning that is leading to a more imprisoned populace. When people are allowing equal time for false, negative and improper ideals to be spoken, it can logically be assumed that they are also allowing these falsehoods equal time within their own minds. Let that sink in, the prudes (opinionated term, your reasoning should paint them as prudes) at Fox may have led us to a more deviant society. Impulse control and situational reasoning has been damaged in our society. It isn’t absurd to theorize a connection between this constant push for equal time of all ideas, even those ideas, ideals, and concepts that are completely wrong.
We think the patterns of response from the FAB open a wide door of deceptive and vulture marketing while closing the door on common-sense. Many in the consumer protection bureaus are aware of the degeneration of consumer defenses in the modern market, but it would be interesting to know how many are linking this degradation to the Fair and Balanced model. It would seem the model was created only for the public to limit their ability to perform viable pro and con debate within their communities and also within their own minds. The repercussions of which could be quite damaging to society and culture itself.
First we should consider, what is the focus of the user experience? Since the user is going to define your business with their experience more than any other aspect of your marketing plan, you should first assume that the focus is to ensure that your user's experiences meet "AT LEAST" your basic expectations of your business model. This means that in every aspect of your marketing approach, your user experience should become the focus of your efforts, not just conversions and sales.
Using this definition, let’s consider how best to ensure a quality user experience from start to finish. The user experience has to start with empathy for what the user would wish to encounter in your digital business profile. More and more digital customers want the same effort for an experience placed into digital media as they would expect for arriving at your business in person. For too many years, the marketing method of welcoming users to a site was to simply inundate them with data and articulate information. While both are important, the same can be garnered using a billboard. Instead, we need to consider how to welcome them to our sites, even if we are ranking the top for a keyword. (what is the point of ranking the highest if you also have the highest bounce rate?).
So, we start with empathy: Why did this customer search this term?
Choosing keywords needs to be user oriented. For too many years, marketing director and SEO gurus have chosen keywords solely based on sales and conversions with little regard to additional reasons a customer may come to their site, as a result, the market has been marginalized when it comes to keyword targeting.
Users are not completely satisfied with Search Engine Results now due to the mixed bag of outcomes in the results. Much of this is the fault of our SEO Strategies that have pushed businesses to the tops of search results by providing the best answer in text, even when they may not be the “best answer” in reality. This has caused the modern consumer to become less and less impressed by search engine placement. Don’t get me wrong, local services and immediate need sales are still in vital need of top placement in the search engines, but the non-immediate purchases are becoming more and more thought based.
Local searches for plumbers will certainly still benefit from the top listing in organic and map, but what about for their non-emergency sales? The searching customers not requiring an impulse purchase are becoming more reliant on user investigation and “purchase assurance” than just the need to address the issue in the easiest way possible.
As a society, we are becoming more diligent about the items we individually care most for, and as a result, our marketing methods have to shift to accommodate for digital narcissism. We are obsessed with the desire to garner the attention of our fellows and become recognized as individual “truth givers” and “knowledgeable people” to our fellows.
People inherently work for the acceptance of others, and with the advent of the digital age, people have begun basing self-worth and assessment on how others view their ability to be knowledgeable resources of data and information. As a result, you should start by considering what the individual will be looking for to satisfy that internal need and proceed with a marketing strategy that incorporates this knowledge.
Google coined the term the “0” Moment marketing Truth, I would go to say that this is the precursor to it. Empathizing and breaking down the average user to his core understanding has to come first. Doing so allows us to choose keywords based off of what the user actually wants in the way of an experience, not just what we wish to sell them.
There are many deeper aspects to this line of thought. Next, we will discuss why finding the customer/visitors interests before they do is a vital use of this empathy and the next step in your User Experience Based marketing strategy.
Last week we discussed SEO Countermeasures and Content Countermeasures that are hurting the structure and information flow of the internet; today, we will take the conversation a step further. The lack of honesty in the reputation and information sharing services is one problem, but what happens when we ask the same questions in regard to political and legal questions.
Political and Anti-Science SEO Content Countermeasures
Anyone who has a family member on the Newsmax Spam List knows all too well the problems with misinformation and dishonest content promotions. For years, false information, fed to the masses has been the hallmark of political propaganda. Both right and left are equally guilty of this dishonest practice, and it seems both will turn blue in the face complaining about how dishonest the other is. Pushed articles are common place for the purpose of having multiple sites replicate the same false story, over and over, and then link to each other to offer a seemingly relevant citation. Again, this requires an audience that is predisposed to believe that a specific viewpoint is possible or likely.
Sites like Politifact, Snopes, Hoax-Slayer, FactChecker, and many others have become the bane of the political fringes who WANT their preconceived ideals to be realized in the most obvious of dishonest rallies.
The proliferation of the political scams is two fold; the first goal being to direct public opinion by preaching to a choir, the second being to drive traffic to sites filled with products aligned with the content itself. Many of the Natural News (and its affiliates site's) articles are solely produced to push traffic to their product affiliate sites for purchasing books or 'natural remedies". The traffic for survivalists will take them to sites promoting solar water heaters and wood-burning stoves (sold at ridiculously expensive prices at that). The scam site method is fairly simple, it only requires having a bunch of sheep ready to repost network stories for ad and clickbaited traffic. Often, most of the reproduction sites will be owned by the same group as the originating site.
The SEO methods used by reposting false information include medical info as well. In spite of medical science, the proliferation of false claims on medical needs is growing by the day. People, convinced in spite of science, that medical needs like vaccinations and treatments are some form of evil scam to make people sick (irony being that they avoiding the vaccines increases sickness) are increasingly promoting false narratives at the behest of their blogger overlords. Often, this information will be completely void of even the most basic scientific study. Again, Natural News is a notorious for the use of down-line blogging to perpetuate its SEO Content Countermeasures to recognized science. You may ask, "why would they do this to sell a few books?", and in doing so you will be asking a legitimate question. The answer is simple, they make millions off of affiliate book sales, vitamin sales, and training/event sales associated with the topics they push. In the end, the irony is that they claim the motivation for medical science to promote medical cures is money, while in the end, it is their own primary purpose. Obviously, Natural News and its many clone sites is an easy target, but it certainly isn't the only one. Often the hoax stories used on its network are dusted off months or years later to replicate the same affiliate gains. Even after pointed out to be the obvious lies they are, the dedicated who desire it to be true will promote the false stories without question.
Ultimately, public safety is put into jeopardy by these groups because of the purposeful direction of the public to act in a manner that is contrary to their health or basic common sense. Yes, the people who fall for and repromote this misinformation are guilty of being naive, gullible and ignorant, but those leading them by the snout are doing so in a way that is blatantly irresponsible and places large populations in danger... all to make a buck and push agendas.
Using SEO and Content Countermeasures to Hide Criminal and Legal Data
Someone will always be trying to invent a better mousetrap, but what happens when the mousetrap itself is under attack? People entrust their futures, businesses and family welfare to background and identity checks; what happens when the information gained from them is bogus? The answer is simple, the system fails those who deserve to know enough to protect themselves, their businesses and their families.
People of ill repute and those with a past worth hiding use SEO Countermeasures and Content Manipulation to promote a fictitious form of themselves so that their past, present and future victims are blind to the actual threats the individual can hold. We ran into a typical scammer recently who had an intricate manner of hiding reports of his previous scams. He produced so many member and blog accounts in his own name that even articles about his scams from Ripoff Report and NY Times were pushed to page 10.
Many are getting in on this option; from legal offenders to financial swindlers, the option allows them at least one more hustle and a crowd of people unable to find the sourced information about the scammer's history. The scammer mentioned above even went so far as to seek legal orders to force google to hide search results mentioning his name (since he apparently trademarked himself). As a result, attempts to find accurate information on this person who has scammed and stolen from so many are often in vain.
The "push down" effect of Content Countermeasures and SEO Tactics used for these dishonest means are likely to persist. Google has given no indication that is has a real solution to counter the SEO Countermeasures being deployed. Google attempted to kill the duplicate content and spun material game, but only so much can be done when some of these scammers are running hundreds of accounts and sites to keep a clean image. They're wolves and their fake wool consists of the SEO Content and descriptors of themselves used to promote the false narrative.
We can hope that they will finally be curtailed, but they appear to be a constant from generation to generation. These are the same sad sacks that would be selling snake oil and 'miracle cures" in the 1800's. The unfortunate reality is that Content Countermeasures are only the latest tool of those who wish to defraud their fellows. That they have learned how to manipulate SEO techniques for these scams is only the latest step in a long walk. We can only assume that their growth online will continue, marking less honesty and more skepticism.
Marketing has always consisted of presenting a narrative of your product, service, or even ideas and crafting them in a manner more pleasing to the audience. With the increase in data sharing and interactions online, this has only grown. The problem with this growth is that it comes with an increasing rate of growth for Content Countermeasures that are intended to stifle, erase, or completely distort the truth about specific content online. Content Countermeasures are nothing more than the attempt to deceive the public with exaggerated, inflated and, in some cases, invented information.
In some cases, this serves a very legitimate purpose, like incentivizing positive reviews and ratings from clients to overcome someone who griped about not getting his water and hot bread fast enough when entering a restaurant. There are certainly legitimate cases like this for businesses to present a positive image of themselves to the public. There is a duality of this topic as there are those who purposefully mislead the public with positive or negative spam of business content, causing a countermeasure to any possible chance of receiving accurate information. While this might seem like a trifle act, it damages the ability to have a reasonable expectation of receiving correct and verifiable data in search results.
"Reputation Management Scams"
When it comes to the dirtier uses of Content Countermeasures, the "reputation managers" of the world are almost always going to be one of the top offenders. The ads heard on talk radio and pushed for local companies are usually nothing short of bragging on how they can spam the public with disinformation about your company or yourself. Sure, it's sold as "restoring your good name", but if you are going to go through extreme steps(and reputation management often requires extreme steps) to garner enough faked or duplicated content to push down the negative reviews and ratings, then the entire concept of public relation is in shambles. Again, this isn't being critical of those who have a solid and honest goal of ensuring honest content about their business (because we will talk below of the content assassins below). Let's be clear, if you have to market your company or yourself with false or spammed information, then you or your product simply aren't worth what you are trying to present them as.
Scam Spam
The same holds true for people who want to push down legitimate information to hide their concerning content from the public. Content writers are notorious for this one. We get a different one filling our spam folders every week with messages bragging about how they can spam the highest ranking blogs on the internet ... for a price of course. This is a two-pronged version of Content Countermeasure SEO. First, they are spamming mass content about themselves on the front end of the conversation, then, they have to do something to remove data from all of the people who are complaining about the unsolicited content. There will be the guys who have dozens, sometimes hundreds of wordpress.com, blogger, webly, Tumbler...etc, sites with several variations of their own name and all with content claiming to be the most relevant. We've found the same thing done lately with people who have warrants and want to confuse police (from identifiable IP addresses though, so not sure how well that works). Additionally, they will play the game of buying any and all variations of ones name in domain format, and again, spamming the internet with redundant and often obscure data to attempt to divide relevancy on the person's identity. We ran into one of these guys recently who had over 200 variations of his own name out there, all to push down the 40-50 ripoff reports filed about his poor business practices. The spam data traces act as a SEO Countermeasure to prevent people from finding about his actual business practices, and instead focus on a false narrative that is completely opposite to reality.
No, I am not coming down on narratives themselves. As I said in the intro to this post, narratives are shaped by the marketer, but as soon as they are completely falsified narratives, then nothing is left but a dishonest scam being perpetrated on the reader. The petty marketers who believe that there is a magical line of lies they can hover on and still have their integrity intact are some of the most genuine and shining examples of cognitive dissonance available.
SEO Assassins
These are the lowest bottom-feeders of he internet. They include "Yelpers", "Competing Reviewers", and all the others willing to destroy. Content Assassins, or SEO Assassins are often written off as competitors or disgruntled employees, but we've found more instances lately of little to no association being the culprit. The internet gives strength to those who wish to do damage to others with impunity.
A restaurant client of ours apparently slighted a patron by serving his therapist. The individual saw this as a slight against him, and went on to commit a fake review and spam campaign to destroy the restaurant's reputation. Using a photoshopped comment image, the spammer made it appear that the restaurant (run by a gay man) had made anti-gay statements to him on Facebook. This one fake image, posted in several LGBT social media groups, caused over 500 negative reviews in one night. By the time the restaurant came to us, we had over 900 review accounts to send individual requests and explanations to.
When it comes to local marketing there are no set rules but there are some known "no no's". Each community in the Chicago Area, be it Naperville, Glen Ellyn, Barrington, or even as far as Rockford,while related is different; and each individual business has to adjust to its target customer base within that community. Still, there are some basics to marketing successfully to a specific local audience that can't be ignored. If you feel like the return on your local promotional initiatives is hit or miss, you may be neglecting some basics that can bolster your business and reputation in your community.
While there are many mistakes to be made, here are five common mistakes are businesses make when it comes to reaching targeted local customers:
Lack of Any Web Presence.
Even owners of a longtime, Glen Ellyn mom and pop establishments could have benefited from a simple website or inclusion in an online directory. We encountered a client who had absolutely no presence in any directory, yet had been in business in Glen Ellyn for over 30 years. We thought something like this would be impossible, but he was an internet ghost. It is not often that a local business owner says he or she has “too many” customers(although we may switch keywords at times to keep from peeking). In addition to regular, sustainable and residual customer, a web presence brings in new clientele that happen upon sites when looking for a product or service. Many websites cost very little to create and maintain, and results-driven online directories are affordable too. If you're unsure of where to begin in building an online following, hire someone to help you or contact us today. The money you invest will pay off over time and many companies offer a flat fee to maintain the site for you. Ultimately, if you don't tap the resource, it is an avenue of growth that your business will not experience.
Remember that it is not enough to rely on word-of-mouth or traditional marketing techniques to bring in new local customers. Hanging your digital shingle in cyberspace is also vital and easier than ever to accomplish. Give potential customers the answers to their questions in an immediate way in order to win their business and not lose them to more visible competitors.
Beautiful Sites Unable to be Found in Search Engine Results.
This point is similar to having a lack of web presence but applies beyond the digital realm. Having a website is a great start, but the having one that is invisible to the search engines is nothing more than a place for people to go when they read your business card. One of our Naperville SEO clients learned this the hard way. He had a brilliant website, that was designed well, and written well; it was just all images and invisible to the search engines (warning, any images of text on your site are absolutely worthless). Ultimately, he brought us to his Naperville office to discuss a way to boost his Search Engine Optimization and elevate his listing in the SERPs. It took an entire rebuild of his site due to the poor decisions of his previous web designer, but we had him on the top of his 5 main keywords within a month.
Location Location Location
If people do not know where you are located, they cannot give you their business. We often work start Chicago clients who don't even have access to their Google+ and Local citation sites. This data is absolutely imperative to building business in the local market. This means promoting your web location in addition to your physical address. Unfortunately, people are so programmed to find the answers to all questions immediately that they will not take the time to track you down if a competitor offers ease of information. Additionally, with the improvements in local search functions on smart phones, over 50% of local market share is now going to the top 5-10 listings in a map search. Do whatever it takes to let people know where you exist, from web presence optimization to the signage outside your location to inclusion in web listings for your industry.
Take the Temperature
One of our Barrington Web Design clients was absolute in that he didn't care about what his clients thought of his services. That was, at least, until he started reading his reviews online. He soon found that reputation and feedback management are absolutely critical in the way of local business targeting.
There has never been a financial advantage to being an industry “best kept secret.” Ask customers how they found you and how you can improve your physical visibility. Those that are most loyal to your business will want to help and will be honest with you. Do not lose customers to frustration or impatience at having to track you down, instead make it easy to find you and even easier to buy your products or enlist your services.
It's Hard to Acquire Community Business without Community Outreach.
There is a reason that people say “the more you give, the more you get.” Find simple ways to give back to the community of your loyal clients and build your reputation for future local clients. Simple ways to get involved include sponsoring a local event, donating a product or service to a fundraising auction or volunteering at a local non-profit organization. Align your name with a cause that you believe benefits your client base and one that represents your business ideals.
Not only does outreach earn you the respect of the community, but it also creates a culture of social consciousness in your business, encouraging employees to reach out when they are off the clock too. You can feel satisfied knowing that you went beyond the call of duty to help the community and build a strong image of beneficence in the process.
Focus on local marketing does not have to be overwhelming. Find simple ways to reach out to your local audience through an online presence, easy-to-find location and outreach programs. By participating in just a few initiatives, you’re taking down some of the barriers that may be holding your business back. This then allows you to increase your business and root yourself in your community.
As a knowledgeable and methodical webmaster and we may be, we know that know that optimizing our website is a constant effort and that the Web is always evolving. Our Naperville Web Design and SEO Team is constantly being retaught and our methods reformulated to appeal to the demands of the search engines. You may have spent several hours adding and updating meta and titles tags, keyword-rich content, H1 header tags on top of pages, multiple header tags within content, title text, quality web content, alt tags for photos, and even building inbound links. One thing you’ve certainly learned through all of this is that in order to rise and remain at the top of SERPs — everything is never enough.
Outbound Linking
Certainly one commonly overlooked, and sometimes feared, tactic is hosting external links to relevant websites within your own site’s content. Some SEO's view this as the ultimate sin. You likely know that having authoritative sites that include a link back to your website can help generate traffic, leads, as well as increasing your rankings on SERPs. But you might find your self puzzled considering, "if we’re going back to basics, how exactly would linking out to other websites help?" And with the onslaught of websites that have fallen off the grid post-Google updates (Panda, Penguin and Hummingbird) for suspicion of trying to “game the system” – why on Earth would you want to risk having your website get penalized? Some SEO's here in Chicago have openly claimed that outbound links are a near and dear friend of the internet devil.
The answer is very simple: user experience surpasses all other aspects of the algorithms. Search engines want you to provide relevant resources on your website that enhance your visitor’s experiences while surfing the web. Your dynamic content and lists of helpful resources will all add a great deal of value to your website in the eyes of your visitors…and the Googlebots.
Spammy vs. Natural Links
So, how can you distinguish between “natural” and “spam” external links and why should you care? Well, what's useful and relevant to your website’s categories and topics. For example, if your website is geared towards sports, it would make sense to link out to other authoritative and relevant sport sites and pages that can enhance your visitor’s experience; whereas including a link to a dentist’s office would seem out of place (unless somehow the connection is legitimate). Of course, you also want to protect your visitors from sites that involve online gambling, payday loans, pharmaceuticals, or adult-oriented content. Avoid any links from sites associated with known spam content. Additionally, if you ensure that the keywords associated with the site linking into yours are similar to your own, there will be a greater chance of additional weight being placed on them.
External links can also come in several shapes and sizes. Surely one of the more well-known tactics is to develop useful content that contains natural links out to other related sources and websites. Accepting authoritative guest posts is also a way to keep your site updated with unique content. The addition of an authoritative author is that you receive fan traffic from those who are avid readers of the guest author.
They're Still Votes From The Internet
Obviously, you want quality links coming in, and in doing so, you want votes of approval from the internet as a whole. While yes, Google has clamped down on the weight and power of any specific link, the simple reality is that they aren't currently able to get a good feel for a website's overall impact without using link data. Keep them clean, and Google will reward your SEO effort.
If you're a small business owner, you've likely felt some pains because of the tighter lending regulations from banks. Your advertising budgets are already small or non-existent, making advertising even harder now. Fortunately, digital advertising has some low-cost options, allowing small businesses to be able to expand their limited budgets.
Many small businesses have Facebook and Twitter pages, and maybe a few listings in local directories, but that is the extent of their advertising. This is not for lack of interest, however. In a recent study released by market research firm BIA/Kelsey, 40 percent of small and midsized businesses plans to increase digital spending in the next year.
So how can businesses get the best return on investment from digital, internet and social media advertising methods?
It is understandable that companies do not want to put up the cash for traditional outbound marketing techniques, but there are actually a lot of inexpensive (and free) ways to market a business online that are underutilized. If you want to maximize your online presence, look beyond the typical social networks and directories and make use of these options as well:
Register your company with Google’s Places for Business. It's estimated that 97 percent of consumers decide what local businesses to frequent based on an online search? This free service from Google, Places for Business, literally puts you “on the map” so people can find the products or services you offer on a local level. If you do not have an office that is open to the public, you can choose a service area option during signup and hide your physical address. If you have multiple locations, you will want to sign up separately for each spot. Additionally, you will want to be added to several citation sites, to reinforce the Google Places listing. Ensure that the location, phone, and name of your business are the same on each of these sites. Bet results come from consistency.
Join your local Chamber of Commerce. For a small annual fee, you can take advantage of the many networking opportunities your local Chamber of Commerce provides. This is an excellent way to learn about the ways area laws will affect your business operations and also to rub elbows with potential clients. Usually new members get the chance to promote their business on the Chamber’s website or in its newsletter which could lead to a boost in business.
Seek out barter swaps with other local companies. This can take many different forms depending on the resources that you have available to trade. Consider comparable online banner ads or just simply leaving business cards at each other’s physical locations. You may also want to look into exchanging guest blog posts with other area businesses. By linking to each other, you will build up search engine credibility for people searching businesses in your area. There are really no limits here and business swap ideas are free. Try to find companies that make sense with which to trade – for example, a home inspector may find value in a swap relationship with a local Realtor or property management office.
Make a business video. People love to watch videos online, so why not ride that wave? Make a brief video explaining your services or products and post it several places, including your official website and YouTube. Show your expertise in your field with a video that explains what you do and why you are the best at it. People like to put a face with a business name, especially when it comes to local companies, so give them a reason to pick you over the other options.
You may have recently decided to dedicate a lot of effort and resources to get your website discovered. However, if the website has poor quality and lacks vital information, then it can have an adverse effect on your small business. In order to ensure your small business is found in Google(or Bing and Yahoo for that matter), you will need to be search engine friendly. It’s also important that you provide content that’s persuasive and valuable for your potential client. Here are a few SEO tips to help enhance your visibility on Google:
Use Catchy Titles & Descriptions:
Make sure each page has a ‘catchy’ title. It should include at least one relevant keyword. Your Meta tag descriptions should also include a keyword. It should also summarize what your web page is about. You’ll want to include a call-to-action. The key is to persuade people to click onto your website for further information.
Use Relevant Keywords & Keyword Phrases:
Always use the right keywords. You’ll want to use the keywords that your target audience is actually using to find your product or service. A web design company in Naperville or Chicago that offers SEO services can conduct an extensive keyword search and find the most popular keywords in your niche. Stuffing keywords in that don't have any relevant position to the page topic, or flood the page with useless info is a great way to be punished by the Google gods.
Be Social
Make sure you can be found on the social media sites that your audience is hanging out. It’s not necessary to sign up for every site. Simply sign up where the majority of your audience is hanging out at. For example, if you find out your target audience is hanging out at Foursquare, Facebook and Google+, you’ll want to make yourself available on those networks.
Don’t forget to add the link of your website to your social media accounts, not only for the search engines, but so people can find you. Social Media traffic is one of the most dedicated driving forces of the internet today; ignoring it would be ignoring your businesses future.
It’s important to understand that Google is constantly evolving. The key is to provide your visitors with a website that is not only well designed but a website that is relevant to the product or service you’re offering. Remember, Google is meant to function in a way that simulates the average person searching. If you make your site more data-friendly to average users, it will also be friendly to Google.
Contact us to find out more information about our Small Business SEO, web design, and development services.
Naper Design is a full-service web design and SEO company in Naperville offering mobile app development, website design & web development, mobile development and SEO services.
You may feel that you have the perfect search strategy, but there are still more tactics to consider. Here are some basic SEO tips for launching a new website and new brand:
As you transition from your old website to a new SEO targeted Website, you can maintain the link equity in which you have invested in already. This is vital for getting your new website to rank quickly. The most effective way to achieve this would be to leave your URLs untouched. However, this is not always possible y if you make an attempt to improve your URL structure or moving to a new domain. Often, updating to a strong Database Built Web Design will result in some changes to link mapping.
Images are ideal to make your new website engaging and attractive. Unfortunately, search engines have not reached a point yet where they can decode content that is image-based. The use of alt tags can enable search engines to comprehend the meaning of images; this can also be valuable for those who are visually impaired. Alt tags should be vivid and entail the same keywords for which your page aims to rank.
External links can enable link authority to your website, while internal links can distribute that particular authority across your website pages. In page cross-linking, there are opportunities for appropriate referrals to additional pages with relevant data; they are typically unheeded during a redesign. Page copy can be an ideal place to link to deeper website pages with anchor text to point to long-tail keywords.
Local results have taken a greater standing in the SERPs. Naturally, it depends on your brand; so, local can be your strategy instead of a small portion of your overall plan. Keep in mind, locally focused works only if your business model is only focused locally. There are several locally relevant recommendations to consider in combination with your fresh new website launch, but most importantly, your maps should always be the focus of local SEO. Our Naperville Web Design and SEO Team targets citation listings (map directories) and locally relevant review sites to ensure for a cohesive and universal set of data descriptions.
A new Google search feature in authorship is expected to increase in relevance over time. Author-Ranking is the future of authorship where pages are ranked based on the authority of the writer, as opposed to the authority of the page/website. An investment in authorship can help you not only in the short term, but the long term as well. We suggest that your content creators work on and off of your sites to develop a stronger authorship ranking.
To find out more information about how SEO can help improve your web visibility, contact our Chicago and Naperville SEO Team.
Last week we met with a client concerning his Pay Per Click managed account. While reviewing his keywords for SEO, we looked at the keywords he was paying for. To our surprise, he was paying top dollar for items that seemed just short of criminal. While Naper Design has at times taken a stance against PPC campaigns, we do recognize the need for strong advertising management in professional settings. Often the view has been that we are completely anti-PPC ads. This would be a very incorrect interpretation of our core beliefs. The problem we have are managed accounts that sell and bid for keywords that are unneeded or to expensive, selling to competing groups, and dishonest practices. I should point out that there are PPC management groups out there that are honest and provide quality service, but when looking for an advertising group, it would be wise to check that the following keyword issues are not arising:
1. Paying For What You Don't Have To
Our encounter last week began with a web design client of ours asking us to add some of his PPC keywords into his site. This is perfectly common and highly encouraged. The better the keyword score in the content, the lower the keyword will cost... (so use it...). What surprised us was that the client was being charged for any and all variations of their own business name. Even worse, they were being charged for their competitions business name. Keywords are generally for prospective customers that don't know the business that they are looking for, not for your assured clients that already know who you are. Title tags should be used to make sure that your business name keeps you up top, but paying for a listing directly above your organic listing is absolutely ridiculous and highly dishonest by your marketing management team. If you find that you are paying for your business name, it would be highly advised to demand an audit of clicks to that keyword and a refund for them. In the future, I would also suggest ensuring that they are never added to a campaign.
-the only exception to this rule is for large companies that have scam sites attempting to take traffic, sadly, these still need title payment-
2. Wanted But Unneeded PPC Keywords
At what point are you happy with your position in the search engines? There are arguments that say first on everything, and then there are those that say bottom of first page. The debate on placement will continue to rage with no winners but several losers. The problem is that it's so case specific that nothing can be considered doctrine. The only thing certain is that there is a point when the owner should feel comfortable in his organic, and comfortable in his Search Engine Marketing(SEM). If a keyword cost $50.00/click, but you rank on the middle of Page 2, is it worth it to pay for a listing? The hard answer is "probably not, but possibly maybe". No one can say with absolute assurance that this keyword will inspire a client. No one can say with any certainty that a client will not be born from someone clicking the add. The point is to maximize the performance of your add campaign. This requires sitting down with a calculator, a rank checking script ( We use Traffic Travis because the cartoon is cute), and weighing which keywords will pay for themselves and provide the best profits for the money spent. This process should not be painless, and should not be quick. This should be a process where both parties delve into the need of each keyword to make sure for effectiveness. If this is something that is blown off or rushed by your advertisement representative, then I would suggest caution. Nothing is worse than moving to quickly through a situation and purchasing something that wasn't needed. Proper management of your funds will lead to better returns on your investments.
3.Dishonest Practices
Most advertising management companies that you can meet face to face are going to be reputable. There are a few out the who are not honest, but they often don't survive a market based on the value of public image. Most dishonest practices tend to come from Cold Calling representatives who either refuse to meet in person, or can't because they live somewhere completely out of range. It is highly suggested to conduct a simple Google search of a reps number as soon as you hear from them. In this day and age of shared information, people are quick to report harassing calls from marketers, and more importantly, the ones that are selling a Scam. While it's true that not every company can be met with face to face, it is highly suggested to only teleconference with companies that have proven themselves to be reputable. If you conduct a search and find nothing but complaints, it's a good possibility that you will want to avoid their practices. There are companies that have been spammed, and as much as we fight against these practices, the ultimate goal for you as a business owners is to safeguard your business.
Keep in mind, not every marketing company is suitable for your business. Likewise, your business might not be suitable for the marketing agency. Each agency has its strong-suits and they may differ from your company goals. Come prepared with questions relevant to your business goals. After all, no matter how reputable, honest and effective the marketing company may be, if they don't know your exact goals for the future, they will be unable to perform to peak performance.
For a list of trusted marketing agents, we suggest asking businesses that have been around for some time. Ask them what companies they have worked with. Study the trends in conversation. Like all situations, if you stick with the winners, you'll follow their path.
For the past several months, we have been decisively studying a new wave of marketing methods. We want to share this knowledge with everyone who wants to learn how to upgrade and manage the organic SEO of your own site. These methods are usually free and require little more than an hour a day to improve the quantity and quality of visitors to your sites.
We're discovering the importance of a load of critical but unexciting things like:
Researching your market
Testing different propositions to suit your chosen market
Learning how to write compelling copy
And trying out a range of content to see what works best
These skills are not part of the average modern web designer’s arsenal, but they very soon will be! Those web site owners and designers who don’t apply the knowledge that direct marketers have built up over the last 125 years will soon find it harder to compete against those who can show real business results, backed up with figures.
We’re discovering a range of simple techniques that can have a massive impact on the success rates of your site. Many of these have been known for generations among certain disciplines, and it’s time we bring them into daily use in web design and online marketing.
Free Optimization Webinar
Our business development guy, Christian, recently attended several seminar on web site optimization and wants to share and disseminate the information to all of our associates.
We’re following up with our own free webinar to give time to answer our clients and all attendees’ questions. We also commit to analyse a few sample sites submitted in advance of the webinar. This will probably be on Monday September 23rd at around 13.00-15.00 Central time, but I’ll confirm the date & time later.
If you would like to attend, watch out for an email from me in the next week or so, and I’ll give you the link. Places are limited to 100, but we may follow up with more over the following weeks, so if you don’t get on, please let me know.
Our goal is to share all of our knowledge with the public. The day of paying insane amounts for someone else to monitor and maintain your SEO campaign are definitely not over, but we want to at least show you how to take control of your marketing should you choose to.
Last we spoke of the dangers of building backlinks through spammy techniques. Here are examples of those dastardly techniques and the proper methods of replacing them when dealing with blogs. Saturday we will discuss the manners of building strong directory references without being spammy.
You will need to first download the SEOmoz toolbar for Firefox. This toolbar has a function that shows “No Follow” tags on page links. Using this tool will allow you to determine which blogs are worth commenting and interacting with for links and track-backs.
Most everyone with a blog has visited or even pursued Tecnorati… (if you haven’t you will after reading this.) Within Techgnorati, you have access to blogs that are separated by category and relevance. There are other blog index sites that maintain a strong list of blogs by content, but Tecnorati tends to be the most reliable for the search engines.
Once you are on the site, search for a blog that resembles the topic of whatever page you wish to link to. If you are choosing to link to your main page, choose a blog that is closely associated with the Keywords of your entire site. If you are using the link of a specific page, search for a page that has that specific topic. Tecnorati has a ranking system that allows the user to comb through different levels of relevance. Obviously, you want to get links from the most relevant site to the topic being covered.
Using this method, you’ll want to start by performing a “Time Honored Blogging Tradition” RTFA!!! Read the article people. Seriously, if you don’t know what the topic is, it will show in what you’ve written. Once you read the article, then it’s time to interact.
Make sure that the comment you leave is more than the following junk:
“nice post”
“I agree with the points you made”
“good thoughts but I take issue with your points”
These comments are common and quite annoying pieces of spam. These statements will likely be caught in any filter and removed from any site that cares about their relevancy. It would always be suggested to be Part of a conversation. If you’ve read a post, use enough of the material within it to make a valid statement.
Here’s a list of other rules that will avoid negative treatment for blog comments:
Only leave comments that are a full, comprehensible sentence.
Sign up for updates on future comments. This can ensure many links and a future relationship between your site and the site you are commenting on.
Leave only on link on the site, the one in your name description. Leaving tons of links in the content of your comments makes it strongly resemble an unwanted communication, leaving many to list your comments as spam. If your site links or email addresses becomes associated as spam, it’s very likely that your future comments on other blogs will be filtered as well.
Leave the auto commenting software to those who don’t mind being banned from the search engines. It’s just not worth it.
Read the articles!!! There will always be a better exchange of ideas when you do and you’ll likely receive more convertible visitors to your website if they believe your communication to be respectful.
Using this definition, let’s consider how best to ensure a quality user experience from start to finish. The user experience has to start with empathy for what the user would wish to encounter in your digital business profile. More and more digital customers want the same effort for an experience placed into digital media as they would expect for arriving at your business in person. For too many years, the marketing method of welcoming users to a site was to simply inundate them with data and articulate information. While both are important, the same can be garnered using a billboard. Instead, we need to consider how to welcome them to our sites, even if we are ranking the top for a keyword. (what is the point of ranking the highest if you also have the highest bounce rate?).
So, we start with empathy:
Why did this customer search this term?
Choosing keywords needs to be user oriented. For too many years, marketing director and SEO gurus have chosen keywords solely based on sales and conversions with little regard to additional reasons a customer may come to their site, as a result, the market has been marginalized when it comes to keyword targeting.
Users are not completely satisfied with Search Engine Results now due to the mixed bag of outcomes in the results. Much of this is the fault of our SEO Strategies that have pushed businesses to the tops of search results by providing the best answer in text, even when they may not be the “best answer” in reality. This has caused the modern consumer to become less and less impressed by search engine placement. Don’t get me wrong, local services and immediate need sales are still in vital need of top placement in the search engines, but the non-immediate purchases are becoming more and more thought based.
Local searches for plumbers will certainly still benefit from the top listing in organic and map, but what about for their non-emergency sales? The searching customers not requiring an impulse purchase are becoming more reliant on user investigation and “purchase assurance” than just the need to address the issue in the easiest way possible.
As a society, we are becoming more diligent about the items we individually care most for, and as a result, our marketing methods have to shift to accommodate for digital narcissism. We are obsessed with the desire to garner the attention of our fellows and become recognized as individual “truth givers” and “knowledgeable people” to our fellows.
People inherently work for the acceptance of others, and with the advent of the digital age, people have begun basing self-worth and assessment on how others view their ability to be knowledgeable resources of data and information. As a result, you should start by considering what the individual will be looking for to satisfy that internal need and proceed with a marketing strategy that incorporates this knowledge.
Google coined the term the “0” Moment marketing Truth, I would go to say that this is the precursor to it. Empathizing and breaking down the average user to his core understanding has to come first. Doing so allows us to choose keywords based off of what the user actually wants in the way of an experience, not just what we wish to sell them.
There are many deeper aspects to this line of thought. Next, we will discuss why finding the customer/visitors interests before they do is a vital use of this empathy and the next step in your User Experience Based marketing strategy.
The proliferation of the political scams is two fold; the first goal being to direct public opinion by preaching to a choir, the second being to drive traffic to sites filled with products aligned with the content itself. Many of the Natural News (and its affiliates site's) articles are solely produced to push traffic to their product affiliate sites for purchasing books or 'natural remedies". The traffic for survivalists will take them to sites promoting solar water heaters and wood-burning stoves (sold at ridiculously expensive prices at that). The scam site method is fairly simple, it only requires having a bunch of sheep ready to repost network stories for ad and clickbaited traffic. Often, most of the reproduction sites will be owned by the same group as the originating site.
The SEO methods used by reposting false information include medical info as well. In spite of medical science, the proliferation of false claims on medical needs is growing by the day. People, convinced in spite of science, that medical needs like vaccinations and treatments are some form of evil scam to make people sick (irony being that they avoiding the vaccines increases sickness) are increasingly promoting false narratives at the behest of their blogger overlords. Often, this information will be completely void of even the most basic scientific study. Again, Natural News is a notorious for the use of down-line blogging to perpetuate its SEO Content Countermeasures to recognized science. You may ask, "why would they do this to sell a few books?", and in doing so you will be asking a legitimate question. The answer is simple, they make millions off of affiliate book sales, vitamin sales, and training/event sales associated with the topics they push. In the end, the irony is that they claim the motivation for medical science to promote medical cures is money, while in the end, it is their own primary purpose. Obviously, Natural News and its many clone sites is an easy target, but it certainly isn't the only one. Often the hoax stories used on its network are dusted off months or years later to replicate the same affiliate gains. Even after pointed out to be the obvious lies they are, the dedicated who desire it to be true will promote the false stories without question.
Ultimately, public safety is put into jeopardy by these groups because of the purposeful direction of the public to act in a manner that is contrary to their health or basic common sense. Yes, the people who fall for and repromote this misinformation are guilty of being naive, gullible and ignorant, but those leading them by the snout are doing so in a way that is blatantly irresponsible and places large populations in danger... all to make a buck and push agendas.
Using SEO and Content Countermeasures to Hide Criminal and Legal Data
Someone will always be trying to invent a better mousetrap, but what happens when the mousetrap itself is under attack? People entrust their futures, businesses and family welfare to background and identity checks; what happens when the information gained from them is bogus? The answer is simple, the system fails those who deserve to know enough to protect themselves, their businesses and their families.
People of ill repute and those with a past worth hiding use SEO Countermeasures and Content Manipulation to promote a fictitious form of themselves so that their past, present and future victims are blind to the actual threats the individual can hold. We ran into a typical scammer recently who had an intricate manner of hiding reports of his previous scams. He produced so many member and blog accounts in his own name that even articles about his scams from Ripoff Report and NY Times were pushed to page 10.
Many are getting in on this option; from legal offenders to financial swindlers, the option allows them at least one more hustle and a crowd of people unable to find the sourced information about the scammer's history. The scammer mentioned above even went so far as to seek legal orders to force google to hide search results mentioning his name (since he apparently trademarked himself). As a result, attempts to find accurate information on this person who has scammed and stolen from so many are often in vain.
The "push down" effect of Content Countermeasures and SEO Tactics used for these dishonest means are likely to persist. Google has given no indication that is has a real solution to counter the SEO Countermeasures being deployed. Google attempted to kill the duplicate content and spun material game, but only so much can be done when some of these scammers are running hundreds of accounts and sites to keep a clean image. They're wolves and their fake wool consists of the SEO Content and descriptors of themselves used to promote the false narrative.
We can hope that they will finally be curtailed, but they appear to be a constant from generation to generation. These are the same sad sacks that would be selling snake oil and 'miracle cures" in the 1800's. The unfortunate reality is that Content Countermeasures are only the latest tool of those who wish to defraud their fellows. That they have learned how to manipulate SEO techniques for these scams is only the latest step in a long walk. We can only assume that their growth online will continue, marking less honesty and more skepticism.
In some cases, this serves a very legitimate purpose, like incentivizing positive reviews and ratings from clients to overcome someone who griped about not getting his water and hot bread fast enough when entering a restaurant. There are certainly legitimate cases like this for businesses to present a positive image of themselves to the public. There is a duality of this topic as there are those who purposefully mislead the public with positive or negative spam of business content, causing a countermeasure to any possible chance of receiving accurate information. While this might seem like a trifle act, it damages the ability to have a reasonable expectation of receiving correct and verifiable data in search results.
"Reputation Management Scams"
When it comes to the dirtier uses of Content Countermeasures, the "
No, I am not coming down on narratives themselves. As I said in the intro to this post, narratives are shaped by the marketer, but as soon as they are completely falsified narratives, then nothing is left but a dishonest scam being perpetrated on the reader. The petty marketers who believe that there is a magical line of lies they can hover on and still have their integrity intact are some of the most genuine and shining examples of cognitive dissonance available.
SEO Assassins
These are the lowest bottom-feeders of he internet. They include "Yelpers", "Competing Reviewers", and all the others willing to destroy. Content Assassins, or SEO Assassins are often written off as competitors or disgruntled employees, but we've found more instances lately of little to no association being the culprit. The internet gives strength to those who wish to do damage to others with impunity.
A restaurant client of ours apparently slighted a patron by serving his therapist. The individual saw this as a slight against him, and went on to commit a fake review and spam campaign to destroy the restaurant's reputation. Using a photoshopped comment image, the spammer made it appear that the restaurant (run by a gay man) had made anti-gay statements to him on Facebook. This one fake image, posted in several LGBT social media groups, caused over 500 negative reviews in one night. By the time the restaurant came to us, we had over 900 review accounts to send individual requests and explanations to.
Even owners of a longtime, Glen Ellyn mom and pop establishments could have benefited from a simple website or inclusion in an online directory. We encountered a client who had absolutely no presence in any directory, yet had been in business in Glen Ellyn for over 30 years. We thought something like this would be impossible, but he was an internet ghost. It is not often that a local business owner says he or she has “too many” customers(although we may switch keywords at times to keep from peeking). In addition to regular, sustainable and residual customer, a web presence brings in new clientele that happen upon sites when looking for a product or service. Many websites cost very little to create and maintain, and results-driven online directories are affordable too. If you're unsure of where to begin in building an online following, hire someone to help you or contact us today. The money you invest will pay off over time and many companies offer a flat fee to maintain the site for you. Ultimately, if you don't tap the resource, it is an avenue of growth that your business will not experience.
Remember that it is not enough to rely on word-of-mouth or traditional marketing techniques to bring in new local customers. Hanging your digital shingle in cyberspace is also vital and easier than ever to accomplish. Give potential customers the answers to their questions in an immediate way in order to win their business and not lose them to more visible competitors.
Beautiful Sites Unable to be Found in Search Engine Results.
This point is similar to having a lack of web presence but applies beyond the digital realm. Having a website is a great start, but the having one that is invisible to the search engines is nothing more than a place for people to go when they read your business card. One of our Naperville SEO clients learned this the hard way. He had a brilliant website, that was designed well, and written well; it was just all images and invisible to the search engines (warning, any images of text on your site are absolutely worthless). Ultimately, he brought us to his Naperville office to discuss a way to boost his Search Engine Optimization and elevate his listing in the SERPs. It took an entire rebuild of his site due to the poor decisions of his previous web designer, but we had him on the top of his 5 main keywords within a month.
Location Location Location
If people do not know where you are located, they cannot give you their business. We often work start Chicago clients who don't even have access to their Google+ and Local citation sites. This data is absolutely imperative to building business in the local market. This means promoting your web location in addition to your physical address. Unfortunately, people are so programmed to find the answers to all questions immediately that they will not take the time to track you down if a competitor offers ease of information. Additionally, with the improvements in local search functions on smart phones, over 50% of local market share is now going to the top 5-10 listings in a map search. Do whatever it takes to let people know where you exist, from web presence optimization to the signage outside your location to inclusion in web listings for your industry.
Take the Temperature
One of our Barrington Web Design clients was absolute in that he didn't care about what his clients thought of his services. That was, at least, until he started reading his reviews online. He soon found that reputation and feedback management are absolutely critical in the way of local business targeting.
There has never been a financial advantage to being an industry “best kept secret.” Ask customers how they found you and how you can improve your physical visibility. Those that are most loyal to your business will want to help and will be honest with you. Do not lose customers to frustration or impatience at having to track you down, instead make it easy to find you and even easier to buy your products or enlist your services.
It's Hard to Acquire Community Business without Community Outreach.
There is a reason that people say “the more you give, the more you get.” Find simple ways to give back to the community of your loyal clients and build your reputation for future local clients. Simple ways to get involved include sponsoring a local event, donating a product or service to a fundraising auction or volunteering at a local non-profit organization. Align your name with a cause that you believe benefits your client base and one that represents your business ideals.
Not only does outreach earn you the respect of the community, but it also creates a culture of social consciousness in your business, encouraging employees to reach out when they are off the clock too. You can feel satisfied knowing that you went beyond the call of duty to help the community and build a strong image of beneficence in the process.
Focus on local marketing does not have to be overwhelming. Find simple ways to reach out to your local audience through an online presence, easy-to-find location and outreach programs. By participating in just a few initiatives, you’re taking down some of the barriers that may be holding your business back. This then allows you to increase your business and root yourself in your community.
Use Catchy Titles & Descriptions:
Make sure each page has a ‘catchy’ title. It should include at least one relevant keyword. Your Meta tag descriptions should also include a keyword. It should also summarize what your web page is about. You’ll want to include a call-to-action. The key is to persuade people to click onto your website for further information.
Use Relevant Keywords & Keyword Phrases:
Always use the right keywords. You’ll want to use the keywords that your target audience is actually using to find your product or service. A web design company in Naperville or Chicago that offers SEO services can conduct an extensive keyword search and find the most popular keywords in your niche. Stuffing keywords in that don't have any relevant position to the page topic, or flood the page with useless info is a great way to be punished by the Google gods.
Be Social
Make sure you can be found on the social media sites that your audience is hanging out. It’s not necessary to sign up for every site. Simply sign up where the majority of your audience is hanging out at. For example, if you find out your target audience is hanging out at Foursquare, Facebook and Google+, you’ll want to make yourself available on those networks.
Don’t forget to add the link of your website to your social media accounts, not only for the search engines, but so people can find you. Social Media traffic is one of the most dedicated driving forces of the internet today; ignoring it would be ignoring your businesses future.
It’s important to understand that Google is constantly evolving. The key is to provide your visitors with a website that is not only well designed but a website that is relevant to the product or service you’re offering. Remember, Google is meant to function in a way that simulates the average person searching. If you make your site more data-friendly to average users, it will also be friendly to Google.
Contact us to find out more information about our Small Business SEO, web design, and development services.
Naper Design is a full-service web design and SEO company in Naperville offering mobile app development, website design & web development, mobile development and SEO services. 