Tag - Naperville Website Design

Is your site out of date?

When dealing with our clients and giving consultations, we are often asked, "how often should we update our site?"  This is not a pointless or easy question to answer.  Often there are many considerations to be made to find the correct answer for the site owner.   We consider a variety of criteria to decide what the proper choice should be for each individual site.  In this post, we're going to share the top five questions used to determine the need and frequency of site updates and revisions of web design needed to keep the site up to par. hidden links 1. What do your customers and site visitors know you for? To some this may seem like an unlikely question to start with, but it really needs to be the basis of all choices with web design.  Like a logo, letterhead, and all print media associated with a company, a site can be a major branding for the basis of client recognition.  If the website design is one recognized by the readers, it may cause a negative response to make a massive change in the way it's is read.  Likewise, if the website is the weaker link of media associated with the company, it will need to be designed in a way to compliment the company and its preexisting media.  While content will always reign supreme to the search engines, genuine viewership is still the ultimate goal of a website. 2. Is this a vanity website or one meant for inbound marketing? Ok, we've talked about this before and heard negative response for the choice term "vanity site", but it is what it is.  It's  not a negative or positive statement about a website to call it a vanity site.  If the only  purpose of your website is to have one to be followed off of a business card, then you may not be concerned with how the site looks on a regular basis.  The use of these sites, while decreasing, is still common enough to be asked when deciding web design criteria.  It may not be in the interest of the site owner to have frequent and extensive web design if the website is only to be viewed by  a select group of people.   Often major web design updates are associated with a website that is trying to build and convert newer and inbound traffic instead of regulated and specific visitors. 3.  Much like the last question, what is the site to do for you and your business? It's very difficult to design a website or revise one when there is no clear goal to be set.  Some view web design in the same way they would view making a pamphlet or Power Point slide-show. Those who have experienced a bad design have found that web development and web design are key to converting visitors into regular viewers.  If a site is meant to be informative in a serious manner, but looks like  something of a comical nature, viewers will be confused.(one more reason to stop using Comic Sans)  The website design must match the content for readers to truly appreciate it without confusion or blatant distaste.  While there are still debates of how much psychological responses to a design can be felt, there is a consensus that they do impact readership.  Bringing the design of your site in line with the theme of its content will ensure that readers are left with an accurate interpretation of the content meaning. 4.  Code, Code, Code!!!! If your website is still trudging away on legacy HTML with tables, it may be a good time to consider moving to a better framework.  Table usage in websites was never meant to progress to the levels that it did.  They were invented for simple actions, but after some time, were being manipulated to design all aspects of site layout.  With the advent of CSS, these tables are no longer needed in such long and drawn out lines of code.  Your website can move more efficiently, be designed in a better and cleaner way, and... Oh Yeah, the search engines will appreciate it. 5. HTML or PHP It would also be good after asking the previous questions to determine if the HTML in your website should be replaced with PHP. Whether using a database driven CMS like Joomla, Xoops, Drupal and Wordpress, or just wanting a basic PHP scipted website, you'll be able to more easily updated for content.  Regular updates can be helpful to sites that aim to offer newer information to viewers on a regular basis.  It would be good to know before making any site changes to know how often content would need updated.  Be aware that if you should choose to remain with older framework, even content updates will have their cost.  If  the page is to stay static, this shouldn't be a problem and it may be a waste of funds to do a complete update of the code.

SEO Through Algorithm

Today I was approached by someone in Naperville that swore they had found the secrets to all of Google's Algorithm.  I am not one to be so distrusting of people, but this statement is always a Red Flag that something is wrong.  There are several reasons to never believe that anyone alive has completely solved Google's constantly, changing Algorithm.  It would also be safe to say, that anyone who eer could would not be working in a No Name SEO group in Naperville, Illinois. hidden links Here are just a few reasons why no single individual can solve for this Massive Equation.
  1. It is a Massive Equation.  The last best estimate assumes over 250 separate and distinguished parameters involved in the monstrous equation.  It's simply inconceivable that any lone person can at any time make the calculations needed to outsmart a constantly evolving AI.
  2. It is an AI.  While there is a dedicated team of engineers who devote their entire careers to this Algorithm, Google Bot and the Database behind it is running more of itself than external control.  With this scenario in place, there's no way that any SEO expert, in Naperville or anywhere else in the world, could conceptualize every move this AI will move to next.
  3. While we know some of Basic Criteria  that are factored into the ranking system of the Google Algorithm, SEO in any form is limited by the fact that some of it will always be a misnomer.  Certain Criteria are known, but their weight can change on a very(and sometimes daily) basis.
  4. SEO for Google can be a daily event.  Google's Algorithm has been known to change variables more than once within the same day.  While major updates usually happen every 1-3 months, the system is making constant small adjustments.  It's not feasible to collate that much data and determine ranking to the most finite detail.
There is some Good News though:phrase-identification So far in this post, I have been bashing some guy in Naperville who thought he'd found the Holy Grail of SEO.  While I seriously doubt that he thought before speaking, there's hope for him to end up ok.  We do know some of the basic building blocks that the Algorithm looks for.
  1. Domain- Domain naming and SEO through domain have a direct influence on what page you will come up if they match the specific keywords being searched for.   This is the "No-Brainer" of SEO.  Last week I noticed we did not have the number 1 slot in Google for the keyword "Naperville SEO".  The reason is that someone had set up a site with the matching url while I missed my chance to purchase it.  In passing up this option, the Google Algorithm immediately launched them to the top slot.  This will not complete the puzzle for him though.  While simple changes such as Domain and Url manipulation can help with a giant and almost immediate boost, they have no chance without durable SEO work to back them up.  I have no doubt that we will again take the first slot for the search terms "Naperville SEO" because he has done nothing more to improve the site.
  2. Linking- Inbound links from established and reputable sites is a necessity for anyone wishing to improve their site recognition, traffic, and if it matters to you, Page Rank.  Page Rank is not exactly something I care about, but what it symbolizes is.  The placement of quality links on informative sites will mean more traffic to your site.  The Page Rank is just an added bonus that can only be seen in the rear view.   Having links from high Page Rank sites will improve your ranking to an extent, but having many, many links from across many, many spectrum of the internet, will heighten the chances that visitors will find your site.  Ultimately, why are your links out there?  Do you wish to have a vanity trophy of Page Rank, or are you more concerned with building quality traffic and elevation in the SERPS?
  3. Content- If you aren't giving quality time and effort to your written content, you are not going to receive the ranking you could from the search engines. There are many services now that will even write your content for you.  Here in Naperville, and throughout the entire Chicago are, there are businesses of writers that do nothing but write content for Website SEO.  This is becoming a highly specialized career field and is one of the few areas of job growth for good and thoughtful writers.
  4. Have Fun- If you are working your own SEO, have fun with it.  If you've taken on the task of maintaining your own SEO, enjoy the experience.  The good and the bad moments can be entertaining, but if it becomes a beast of burden, turn it over to someone that can take on the challenge.  Ensure that they know what they are doing as well.
Those of us who build SEO for a  living are usually willing to offer advice or point someone in the right direction if asked.  As is, the one SEO "expert" that should not be trusted is the one who is unwilling to at least offer direction to those seeking it.  We don't give away the Keys to the Castle, but a SEO Engineer is usually willing to point the way. That being said.  Here is a list of the top 25 SEO Blogs as defined by Daily Blog Tips. -Enjoy-
#1 Search Engine Land
#2 SEOBook
#3 SEO Moz
#4 Matt Cutts
#5 Search Engine Watch
#6 Search Engine Roundtable
#7 Search Engine Journal
#8 Online Marketing Blog
#9 Pronet Advertising
#10 Marketing Pilgrim
#11 SEO Chat
#12 Search Engine Guide
#13 SEO Blackhat
#14 Stuntdubl
#15 Graywolf’s SEO
#16 SEO by the SEA
#17 Link Building Blog
#18 Jim Boykin
#19 SEOpedia
#20 DaveN
#21 Bruce Clay
#22 Blue Hat SEO
#23 Tropical SEO
#24 SEO Refugee
#25 Small Business SEM