RSS, or Really Simple Syndication, is an XML-based format for content distribution on the Internet. It’s an excellent pipeline for Internet users to get updated news content and online articles — the stuff you want — without having to search for it.
When a new article is posted or a change made to a webpage, RSS keeps track of the changes and delivers them to you. RSS feeds are most often attached to text, images, podcasts and video, but they can be used with any document (word processing and spreadsheets) that has content that changes.
If there are web pages you visit daily or regularly – let’s say you always read the front page of The New York Times and your best friend’s weblog – RSS eliminate the need to check for updates. Every time something changes on the page, it comes to you. RSS always shows the most-recent changes.
One of the original uses for RSS is the ability to create a unique newspaper with new content waiting for you every morning. Beyond that, on the short list of things RSS can do is make it easy to search for and organize information about a particular topic, keep up with your kid’s homework, track packages, find cheap airfares or follow e-Bay auctions and sales. You can get your horoscope, search for jobs, read your favorite comics, get software updates, keep up with other people’s schedules and follow calendar listings for your favorite clubs and venues. You can see what others are saying about your favorite sports teams or keep up with what others are saying about your favorite (or least-favorite) celebrity. All without surfing through pop-up ads, slow downloads and poorly navigated sites. RSS saves time. It’s as simple as that.
With WordPress, RSS functions are automatically built into the page. Having a feed available to your viewers makes the page more responsive to them and search engines. This is on of many tools available to help bring more traffic to your site.