Incorporating User Experience into Web Design and overall SEO Strategy Part 2 | What is your website visitor interested in?
“You don’t build it for yourself. You know what the people want and you build it for them.” Walt Disney
Well, so what do they want? Too often business owners and marketers will be so concerned with our desires for immediate gratification, that we forget the most important part of the user experience is to first know what the user wants to begin with. The User’s wishes have to be fulfilled, and this can only be done by understanding what their actual wants are.
Know Your Website Users
Some sample data and use existing models to determine what the user may want for their desired field and interests. This is a legacy method that, while it can’t be abandoned completely, has to adapt to incorporate new, and in some cases, yet to be developed methods. Using bots and spiders to pull information can give us a decent picture of the past, but little more. Simply assuming that what has always worked will continue to without refinement is a recipe for marketing disaster. Instead, we need to make use of the resources available to use and to constantly incorporate the ideals of “what is next” into our user engagement plan. Sampling data, while important, will need to continue evolving to keep up with the users of today and tomorrow.
Some methods include using call and data tracking methods that will replace the antiquated methods of only a few years ago. There are voice and ad tracking software resources now that are able to determine exact ad responses, and the tracking of those ads. One might ask, “when will a data tracking software come out where the user is able to rate the ad itself?”. This may sound like an absurd question to those in legacy mentalities, but when thinking of what the user wants, there is no better place to begin.
Content That Writes Itself
In the end, the most likely reason a user will be at your site is the content they are searching for. Ensuring that you have the right content for your target market is always the starting point of a strong User Experience Web Design and Development strategy.
A futuristic idea is to eventually engage with more than just dynamic content. Some sites and developers are trying to design and develop with predictively created content in mind. No, this isn’t a reference to retrieving content predictively for an individual, but to aggregated and create content customized for that individual, based on their wishes. Many apps and sites are trying this now, but are still locked in predisposed rules, there is some traction to developing a truly customized experience with completely original and created content based solely on the user’s desires. The option of AI responsiveness is also worth mentioning since it would be the logical step forward in producing a truly responsive development. How long something like that will take to get here is only limited to our motivation to bring it.