Chicago Web Design

Increasing the ROI of content marketing?

Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually get something in return for all your efforts. That “something” can be, for example, more traffic to your website or increased online sales. How to improve your ROI, that’s what we’ll dig into in this series of blog posts. Aim for position 0 in Google Position 0, also known as the featured snippet, is the text box that pops up in a Google search and gives you a direct answer to your search query. Research has shown that position 0 generates a whopping 114% more traffic to a website than position 1. Clearly, it’s well worth the battle! You’ll see the best results by using the right keywords. To help you in that area, you can use Textmetrics Content Ranking. That tool indicates whether you’re on the right track and offers you tips for improved keywords. Practical tips You might think that position 0 is only available to online giants like Wikipedia. It’s actually also up for grabs for your company or organization, but of course within search queries that are relevant to your business! To improve your chances of reaching this position, you can apply the tips listed below. Use questions to your advantage. It’s smart to use actual questions in your web text, like “How do I rank higher in Google?” and “How can I maximize the ROI of my content marketing?” Then you answer the question very briefly in the intro and expand on your answer in the body of the post. Are you a small business owner? Focus your efforts on local SEO, like “Where can I find a washing machine in Amsterdam?” or “How do I get to the closest café in Victoria?” Make sure to answer those questions briefly, just like in tip 1. Use keywords that already score high in other articles on your website. Not sure which ones those are? Try using the handy Content Ranking Index by Textmetrics. Run the Textmetrics Keyword Analysis to link the search queries related to your top keywords. That way you know exactly which searches rank highest in Google, allowing you to adjust your web copy accordingly. Position 0 likes things to the point and strong. The long pieces of web copy you use to explain a product or service won’t score you that ranking. That’s why it’s smart to create separate pieces of content containing about 54 to 58 words in total. Don’t forget about longer blog posts and articles altogether, since Google likes those, too. Make sure you include both styles on your website. Or make sure you have a main question followed by a short summary of a longer post. Columns, tables, rankings, lists… Position 0 loves those! Definitely use them in your content, just like we’ve done here. Make sure your articles and blogs are connected to related questions. Try explaining any jargon specific to your business on a separate page or come up with some questions that are linked to the topic of discussion in your article. Stay alert! Textmetrics Content Ranking Index will keep track of how you’re scoring in comparison to your competitors. That way you know exactly when it’s time to take action. Automation of SEO. Textmetrics offers the plug-in ‘SEO-editor’, which you can apply to your website (compatible with WordPress, Drupal, Joomla, SiteCore, and Word). It automatically ensures that your content is made Google-proof. Easy peasy, right? Use smart tools By applying the tips listed above, you’ll improve your chances of conquering position 0 in Google. But that can only work if your SEO basics are in place. Check to make sure that your website is completely optimized before even thinking of position 0. Make things easy on yourself, though, by using our Content Creation Engine and the Textmetrics Content Ranking. These smart tools make it much easier and a lot more fun to write great, discoverable, and Google-friendly content. Need more help than that? In this blog you’ll find more information. Whitepaper SEO Would you like to dig a bit deeper into SEO and how to best apply it to your website? You could, of course, dig through thousands of whitepapers about SEO, all available online. But if you lack the time and desire to do that, you can simply use the Content Creation Engine by Textmetrics. Just start writing, and our tool offers you tips to update your SEO along the way. Our team is always up-to-date, does take the time to read all the thousands of SEO whitepapers, and then integrates all that information into the Content Creation Engine. That way you can create great content quickly, without having to hit the books first. You can even have it check your “older” content. Copy and paste the existing copy into our tool to get advice about SEO. The tool will check the text against the latest rules and guidelines for Google and offer advice on that front. Implement the points of improvement, then paste the optimized text back into your website. It’s practically child’s play! .
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Incorporating User Experience into Web Design and overall SEO Strategy Part 2 | What is your website visitor interested in?

“You don’t build it for yourself. You know what the people want and you build it for them.” Walt Disney Well, so what do they want? Too often business owners and marketers will be so concerned with our desires for immediate gratification, that we forget the most important part of the user experience is to first know what the user wants to begin with.  The User’s wishes have to be fulfilled, and this can only be done by understanding what their actual wants are.

Know Your Website Users

Some sample data and use existing models to determine what the user may want for their desired field and interests.  This is a legacy method that, while it can’t be abandoned completely, has to adapt to incorporate new, and in some cases, yet to be developed methods. Using bots and spiders to pull information can give us a decent picture of the past, but little more.  Simply assuming that what has always worked will continue to without refinement is a recipe for marketing disaster.  Instead, we need to make use of the resources available to use and to constantly incorporate the ideals of “what is next” into our user engagement plan.  Sampling data, while important, will need to continue evolving to keep up with the users of today and tomorrow. Some methods include using call and data tracking methods that will replace the antiquated methods of only a few years ago.  There are voice and ad tracking software resources now that are able to determine exact ad responses, and the tracking of those ads. One might ask, “when will a data tracking software come out where the user is able to rate the ad itself?”. This may sound like an absurd question to those in legacy mentalities, but when thinking of what the user wants, there is no better place to begin.

Content That Writes Itself

In the end, the most likely reason a user will be at your site is the content they are searching for. Ensuring that you have the right content for your target market is always the starting point of a strong User Experience Web Design and Development strategy. A futuristic idea is to eventually engage with more than just dynamic content. Some sites and developers are trying to design and develop with predictively created content in mind. No, this isn’t a reference to retrieving content predictively for an individual, but to aggregated and create content customized for that individual, based on their wishes.  Many apps and sites are trying this now, but are still locked in predisposed rules, there is some traction to developing a truly customized experience with completely original and created content based solely on the user’s desires. The option of AI responsiveness is also worth mentioning since it would be the logical step forward in producing a truly responsive development.  How long something like that will take to get here is only limited to our motivation to bring it.
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