Tag - business blog

Is an SEO Blog Worth it

Again, I'm reposting from a respected site.  Since this is a design, business, and SEO blog site, this post is pertinent for both our purposes as wel  as our clients.  I'd like to give special thanks to Skitzzo at SEO for such an interesting and valid view of this subject.hidden links "When I first heard about search engine optimization, I was given a set of CD’s and tasked with learning how to bring traffic to a website from the search engines. While those CD’s helped educate me in the basics, it wasn’t until I stumbled across an SEO forum that I really started to learn the methods and tactics that produced results. Since that time, SEO blogs have become increasingly popular as the default place to learn the discipline. However, as search engines takes a more and more active roll in the community and SEO bloggers continue to publicly discuss previously untapped link sources, little known but effective methods, and conversations held in private, I’ve found myself asking a recurring question:" Is SEO blogging worth it? That question may seem obsurd, especially since it’s being posed on an SEO blog, but I think it’s an important question. Obviously blogging allows us to communicate with others in the same industry or profession. It allows us to share our knowledge with newcomers (as I said, this is essentially how I learned what has become my profession). And for some SEO bloggers, it attracts clients. seo-blog Unfortunately, all of those benefits are not without their costs. Every time a blogger posts about a new place to obtain a free clean link, or reports a site selling links, or demonstrates how one of the search engines is being gamed, they are making every other SEOs job that much harder. The link source closes the loop hole, or the links are devalued by the search engines. The site selling links receives a penalty and the buyers lose value. The site being used to illustrate the point loses rankings, loses authority, or loses it’s competitive edge. The next time you come across a great source of free links, wouldn’t you be better served by using that information to improve your site’s or your client’s site’s rankings? Sure blogging it might bring you some attention and maybe even some links, but will a few extra subscribers benefit you as much as increased rankings would? Do you really get enough business from your blog that it would be more valuable to expose that link source than to use it to improve the quality of service you’re providing to your current clients? I realize many of these types of posts are written with the best of intentions, to achieve all of the benefits we mentioned earlier, but many times that’s not the end result. In this age of social media, interactive SEO courses, and cheaper and more frequent confrences or events, do we really need SEO blogs to achieve the benefits we’re seeking? Someone once told me that with every decision I need to ask myself whether or not the juice would be worth the squeeze. So I ask you, all you SEO bloggers out there, is SEO blogging really worth it?


If you've been considering a business blog, perhaps you already know some of the benefits:hidden links
  • Establishing yourself as an expert or industry leader
  • Improved search engine rankings
  • Better leads and more qualified traffic for your Web site.
  • Interacting with prior, present and future customers of the Naperville, Chicago, and even Illinois areas.
You may also know that blogging is a powerful tool because it has three channels of distribution: a Web page, a newsfeed(RSS )that can be syndicated, and an email feed for people who want to receive your posts via email(feedburn). However, with the popularity of blogs for business, there's a lot more a small business owner needs to know and do to make blogging an effective part of your Chicago and Naperville marketing strategy.

Naper Design helps our business blogging clients in the following ways:

Blog Design: Although most blogging platforms offer several attractive templates, a customized design by Naper Design will complement the rest of your marketing materials and improve your brand recognition. Once you've piqued the interest of your blog visitor, sending them to a similarly-designed Web site will smooth the transition and improve your conversion rates. Blog Setup & Configuration: You probably don't want to spend time learning the ins and outs of a blogging platform when you could be using that time to run your business. Naper Design can setup your account, configure it for maximum exposure and ease-of-use, and implement our custom designs into templates. We can also go "under-the-hood" to improve your blog's search engine optimization and "find-a-bility." Once we've set it up all you need to do is write! Business Blog Consulting: Blogging is like breathing: a minute to learn, a lifetime to master. We've been blogging steadily since 2005 and helping clients develop effective blogs for almost as long. We can help you get links from other bloggers in your niche, rank higher at the search engines, write posts that your prospects will be interested in and drive blog readers to your site. We can also train you in how to use the blogging software. Business Blog Promotion: Naper Design can help you get listed in blog directories, get more incoming links, improving your pinging and tagging strategy and more to increase your readership and subscriber base.
"I'm ready to start a business blog. How do we begin?"
Get your business on the map
Get your business on the map