If you’ve been considering a business blog, perhaps you already know some of the benefits:hidden links

  • Establishing yourself as an expert or industry leader
  • Improved search engine rankings
  • Better leads and more qualified traffic for your Web site.
  • Interacting with prior, present and future customers of the Naperville, Chicago, and even Illinois areas.

You may also know that blogging is a powerful tool because it has three channels of distribution: a Web page, a newsfeed(RSS )that can be syndicated, and an email feed for people who want to receive your posts via email(feedburn).

However, with the popularity of blogs for business, there’s a lot more a small business owner needs to know and do to make blogging an effective part of your Chicago and Naperville marketing strategy.

Naper Design helps our business blogging clients in the following ways:

Blog Design: Although most blogging platforms offer several attractive templates, a customized design by Naper Design will complement the rest of your marketing materials and improve your brand recognition. Once you’ve piqued the interest of your blog visitor, sending them to a similarly-designed Web site will smooth the transition and improve your conversion rates.

Blog Setup & Configuration: You probably don’t want to spend time learning the ins and outs of a blogging platform when you could be using that time to run your business. Naper Design can setup your account, configure it for maximum exposure and ease-of-use, and implement our custom designs into templates. We can also go “under-the-hood” to improve your blog’s search engine optimization and “find-a-bility.” Once we’ve set it up all you need to do is write!

Business Blog Consulting: Blogging is like breathing: a minute to learn, a lifetime to master. We’ve been blogging steadily since 2005 and helping clients develop effective blogs for almost as long. We can help you get links from other bloggers in your niche, rank higher at the search engines, write posts that your prospects will be interested in and drive blog readers to your site. We can also train you in how to use the blogging software.

Business Blog Promotion: Naper Design can help you get listed in blog directories, get more incoming links, improving your pinging and tagging strategy and more to increase your readership and subscriber base.

“I’m ready to start a business blog. How do we begin?

Get your business on the map
Get your business on the map

Share this post

Comments (6)

  • Bri

    You guys are definitely getting things together. Wonder if it’s ruffling some feathers in Naperville? When do you think you’ll get on #1 in Chicago for “web design Chicago”

    September 12, 2009 at 6:45 pm
  • Christian

    We certainly hope it will be soon to take page #1 for “web design Chicago”. A conservative estimate would be at least a month, but hopefully not more than two. As for upsetting the other businesses in Naperville, it’s not our intention to do so, we just think they got to involved in the “Hosting” game to provide quality SEO and Web Design while focusing so hard on the easy money of hosting. Hosting is not part of our business model. There are those who see the easy money involved, but we feel that it takes away from our creativity in design. Most of the design groups in Naperville and Chicago are use the hosting portion to garner lots of business. The problem seems to be that they get so wrapped up in it, that they produce poor designs with even more poorly optimized code. This is something we are trying very hard to avoid. It is a bigger goal for us to prove that we can overtake them in the search than just make claims to customers.

    September 12, 2009 at 6:51 pm
  • Blogmania

    Another great post Christian.
    Keep it up. You guys are the best in Naperville now. No one questions that. Any big contracts coming from downtown yet?

    September 27, 2009 at 11:01 am
  • Frure

    Yes, but it can’t be ones sole purpose. While content is king, there still has to be a driving force to your page. The social aspect of your post is a testimonial to this

    September 28, 2009 at 2:05 am
  • Queft

    I agree. Business Blogging can revolutionize a companies footprint in a market

    September 28, 2009 at 3:52 am
  • Kessla

    Again, a business blog is key to making a strong “complete” web presence

    March 30, 2010 at 8:18 pm

Leave a Reply