Normally, we don't augment other peoples post to place on our site, but today there is an interesting posting on how our best intentions can cause our websites to suffer.
hidden links I think this posting could be applied to any form of artistic or business and marketing plan. We'd like to see what our audience thinks of this article posted on lifehack.org . I hope you leave feedback on what thoughts you may have. A link to the source site will be placed at the bottom of the posting
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Now for the featured post written by
Paul Sloane
Leaders have more power than they realize. They can patiently create a climate of creativity or they can crush it in a series of subtle comments and gestures. Their actions send powerful signals. Their responses to suggestions and ideas are deciphered by staff as encouragement or rejection.
If you want to crush creativity in your organization and eliminate all the unnecessary bother of innovation then here are ten steps that are guaranteed to succeed.
1. Criticize
When you hear a new idea criticize it.
Show how smart you are by pointing out some of the weaknesses and flaws which will hold it back. The more experienced you are, the easier it is to find fault with other people’s ideas. Decca Records turned down the Beatles, IBM rejected the photocopying idea which launched Xerox, DEC turned down the spreadsheet and various major publishers turned down the first Harry Potter novel. The same thing is happening in most organizations today. New ideas tend to be partly-formed so it is easy to reject them as ‘bad’. They diverge from the narrow focus that we have for the business so we discard them. Furthermore, every time somebody comes to you with an idea which you criticize, it discourages the person from wasting your time with more suggestions. It sends a message that new ideas are not welcome and that anyone who volunteers them is risking criticism or ridicule. This is a sure fire way to crush the creative spirit in your staff.
2. Ban brainstorms
Treat brainstorming as old-fashioned and passé. All that brainstorms do is throw up lots of new ideas that then have to be rejected.
If your organization is not holding frequent brainstorm sessions to find creative solutions then you are not wasting time on new ideas. Instead you are sending a message to staff that their input is not required. If people insist on brainstorm meetings then make them long, rambling and unfocused with lots of criticism of radical ideas.
3. Hoard problems
The CEO and senior team should shoulder the responsibility for solving all the company’s major problems.
Strategic issues are too complicated and high-level for the ordinary staff. After all, if people at the grass-roots knew the strategic challenges the organization faces then they would feel insecure and threatened. Don’t involve staff in serious issues, don’t tell them the big picture and above all don’t challenge them to come up with solutions.
4. Focus on efficiency not innovation
Focus solely on making the current business model work better. If we concentrate on making the current system work better then we will not waste time on looking for different systems.
The current business model is the one that you helped develop and it is obviously the best one for the business. After all, if the makers of horse drawn carriages had improved quality they could have stopped automobiles taking their markets. The same principle applied with makers of slide rules, LP records, typewriters and gas lights.
5. Overwork
Establish a culture of long hours and hard work.
Encourage the belief that hard work alone will solve the problem. We do not need to find a different way of solving a problem – rather we must just work harder at the old way of doing things. Make sure that the working day has no time for learning, fun, lateral thinking, wild ideas or testing of new initiatives.
6. Adhere to the plan
Plan in great detail and then do not deviate from the plan regardless of circumstances. ‘We cannot try that idea because it is not in the plan and we have no budget for it.’
Keep to the vision that was in the plan and ignore fads like market changes and customer fashions – they will pass.
7. Punish mistakes
If someone tries an entrepreneurial idea that fails then blame and retribution must follow.
Reward success and punish failure. That way we will reinforce the existing way of doing things and discourage dangerous experiments.
8. Don’t look outside
We understand our business better than outsiders. After all we have been working in it for years. Other industries are fundamentally different and just because something works there does not mean it will work here. Consultants are generally over-priced and tell you things you could have figured out anyway.
We need to find the solutions inside the business by working harder.
9. Promote people like you from within
Promoting from within is a good sign. It helps retain people and they can see a reward for loyalty and hard work. It means we don’t get polluted with heretical ideas from outside.
Also if the CEO promotes people like him then he can achieve consistency and succession. It is best to find managers who agree with the CEO and praise him for his acumen and foresight.
10. Don’t waste money on training
Talent cannot be taught. It is it a rare thing possessed by a handful of gifted individuals. So why waste money trying to turn ducks into swans?
Hire our kind of people and let them learn our system. Work them hard, keep them focused on our business model and do not allow them to fool around with crazy experiments. Workshops, budgets and time allocated to creativity and innovation are all wasteful extravagances. We know what we need to succeed so let’s just get on with it.
Ten Great Ways to Crush Creativity
Unfortunately, all of those benefits are not without their costs. Every time a blogger posts about a new place to obtain a free clean link, or reports a site selling links, or demonstrates how one of the search engines is being gamed, they are making every other SEOs job that much harder. The link source closes the loop hole, or the links are devalued by the search engines. The site selling links receives a penalty and the buyers lose value. The site being used to illustrate the point loses rankings, loses authority, or loses it’s competitive edge.
The next time you come across a great source of free links, wouldn’t you be better served by using that information to improve your site’s or your client’s site’s rankings? Sure blogging it might bring you some attention and maybe even some links, but will a few extra subscribers benefit you as much as increased rankings would? Do you really get enough business from your blog that it would be more valuable to expose that link source than to use it to improve the quality of service you’re providing to your current clients?
I realize many of these types of posts are written with the best of intentions, to achieve all of the benefits we mentioned earlier, but many times that’s not the end result. In this age of social media, interactive SEO courses, and cheaper and more frequent confrences or events, do we really need SEO blogs to achieve the benefits we’re seeking?
Someone once told me that with every decision I need to ask myself whether or not the juice would be worth the squeeze. So I ask you, all you SEO bloggers out there, is SEO blogging really worth it?
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