Tag - Naperville Web Designer

Marketing Your Local Business Online

If you run a local business, you may be missing out on a wealth of effective and economical online marketing opportunities. Search Engine Optimization (SEO) is known for connecting people around the globe with their target products and successfully promoting businesses. It's  even more well known for marketing local businesses in their communities. There is an entire  world of marketing opportunities available for location-based businesses, including search, social, and content marketing options. In this guide, we look into two marketing strategies that successful local businesses use to boost their local SEO. Follow these SEO steps to getting noticed in your local community searches. Naperville Local SEO Optimizing your website for local search is one of the top priorities.  There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business.  If, for example, you run a wedding photography business, your keywords might be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Naperville wedding photographer" or "Glen Ellyn Wedding Photography.” Read the Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location. Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea.   Find the right local directories to join Local directories and review sites are often referred to as “citations,” and they can help your business website rank well in local search results on Google. Here are the keys to ensuring each local directory and review site you join counts towards helping your business rank well in local search:
  • Make sure your business name, address, phone number, and website are consistent, on both your website and in local listings. Things that will cause ranking problems include having your business name listed as ABC Services in one place and A.B.C. Services in another, or having your address listed as 1500 West First St. in one place and 1500 W. First Street in another, or having your website address listed as abcservices.com in one place and www.abcservices.com/index.html in another.
  • Encourage (but do not incentivize, bribe, or purchase) customers to write reviews about your business on the top local directories and review sites. The more positive reviews you have, the better your business is going to rank.
  • Complete each of your local listing profiles as thoroughly as possible. If you are given the option of adding additional information, social network links, photos, and videos, be sure to do so.
With hundreds of local directories, review sites, and profile pages, choosing which ones to sign up for can be difficult. Start here:
  • Create listings on Google+ Local, Yahoo Local, Bing Local, and Yelp.
  • Search for your business name using Google and then claim and complete profiles for any of the listings that appear on the first couple of search engine results pages (SERPs).
  • Use the GetListedresource pages to find the best citations for your business based on industry and city.
To get in a wide array of listings without spending a lot of time, you can use services like Universal Business Listing. You complete a profile in their system, and they take that information and populate it across all of the local directories and review sites. You can also use tools like Whitespark to find citations for your competitors. They also offer a free review handout generator that helps you create a guide for your customers to use on how to do reviews for your business. Don’t forget about local media and organizations such as newspapers, news stations, and chambers of commerce. Many have their own business directory that you can get listed in simply by asking or becoming a member. You can also reach out to local business owners to see if they are willing to become referral partners. For example, caterers, wedding planners and florists would be ideal referral partners for a wedding photographer. Look for local businesses with partner’s pages or local resource pages.
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Free Web Directory

We are adding a free web directory to the assorted list of tools used by Naper Design. When focusing on web design, it is imperative to ensure that the website built has the opportunity to be seen. Our web design practice has been blessed in the last few months with several good clients and a network of fellow web designers who are coming together to make a greater impact on this area. As a result of these new networks and contacts, and an increasing desire for our web design to be seen by more, we have worked with Naperville SEO Inc to build our fist free directory at the Naperville Business Directory. There will be more coming in future days and we will be designing them more completely to function with a more vast community across the web. Again, we are incredibly grateful for the web design and development opportunities that have presented themselves this year.  With the addition of these sites, we will move forward into the new year with a more broad outreach for our clients.  Please register your business with us, regardless if we maintain your website or not.  Our goal is to ensure that all small businesses in Naperville have the opportunity to be seen.
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Follow-Up on Client Protection and Care

I have been away from the key-board for a few days.  I was asked to help a few friend re-roof a house in Bolingbrook, Illinois.   A word of advice: if a friend ask you to help put up a new roof, ensure he is on the roof helping as well.  He's asked me to help with another house here in Naperville, but this time I think I'll be a bit to busy to join.hidden links I wanted to follow-up on my most recent post.  The responses to Some SEO Companies Aren’t Protecting Their Own brought so much good communication and received enough interaction to be revisited once more. A comment made to this post was key:
"Shane Gray on Saturday 3, 2009
Christian, Good topic. On the whole this was a well thought out and highly relevant piece. I have some more specific comments but they are sort of off topic and ask that you email me for a more thorough reply. It is a pressingBiggest-SEO-Scam issue you present. One of my first ever jobs was making bagels in a small family owned bakery at the end of a strip mall. The business went under because the new owner of the strip mall refused to honor the no competition clause from the previous landlord and allowed a Dunkin Donuts to open at the other end of the strip mall. What you present is the digital version of the same greedy and irresponsible behavior." We've met with several large SEO Groups in the Chicago and Naperville area recently and have been given feedback that would make some cringe.  They were highly upset that we were letting people in on the dirty secret of the SEO market.  From this posting, many thought that we had broken some unwritten code that all SEO groups should never tell the customers the truth about what we do.  I'd like to make it very clear that there is no secret handshake or code that we have with other groups and that all of our loyalties are entrusted with our customers, not our fellow marketers.
If your SEO and SEM group will not sign a "No Compete", you may wish to move on to those who will.  While this is not needed in all cases, for a local marketing campaign, it should be considered a key to success.   Search Engine Marketing and Search Engine Optimization are of no use if your Marketer is working for both you and your competition. In Naperville, this has been happening far to often and is taking away from the ability of competing sites to actually compete. The most recent meeting we had was with a gentleman who claimed that his system would democratically rotate his clients through the top pages and spread the wealth of business throughout all of them.  Many businesses who employ him have no idea that this is even occurring.  The customer only knows that they are paying to be listed on the top pages of the search engines.  Why pay for competitive marketing when there's no competition?  Anyone who thinks that SEO and SEM is not competitive marketing is gravely mistaken; were it not, it wouldn't be worth as much in cost and value as it has been elevated to. Again, I've ranted and rambled throughout this entire post, but the message and points made are key to ensuring quality customer support.  If your SEO or SEM group is not offering a "No Compete Contract" you may being throwing your money and potential business into a burn pit.  Consider how much time and money you will likely invest into a quality SEO and SEM campaign; do you really want it to be given to a group that will be supporting your competitors with the same if not more interest than your own. Please forgive the rant appeal of these two post, but for me it is still a sore issue that has a bitter consequence.
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Some SEO Companies Aren’t Protecting Their Own

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Feeling lost in the crowd?
Are you getting ripped off by your SEO and SEM Provider?hidden links Have you found yourself paying an exorbitant amount for SEO only to find that the company you've hired to handle your optimization is working for your competition as well? Has this left you feeling lost in the crowd of your fellow competitors? If you've never considered this, you should.  Many SEO and SEM groups will cater to a specific market without regard to their actual clients.   From even the most basic perspective, this is counterproductive.  If you are trying to get higher in the ranks than your opponent(and they trying to get higher than you), ho wins with you both competing at the same optimization vendor?... That's Right! The vendor wins twice! With both of you paying for his services, the effective outcome is for both clients to dole out more money and resources than needed and have a virtual stalemate as a result.  Unfortunately, this is one of the main reasons people are left with a bitter taste in their mouths about SEO. I'm writing this post today in response to a SPAM comment left on our site.  It read "why not handle your own SEO before telling others about it?'.   I did some further research of the IP and found that it was written by an individual upset with the progress we've made with one of his former clients page rank.  I can understand that there may be some frustration with a competing group giving better results to his former client, but I don't think he understands why. At Naper Design, we have chosen to only handle One Customer, Per Industry, Per Location. We have only one Dentist in Naperville that we impart SEO for, There is only on Interior Designer in the Naperville area that we are employed by.  Yes, this does limit our clientele, but the reward is worth it.  Not only are we relieved of the burden of apposing clients, our portfolio shows a dedicated practice to a satisfied client. Like all sales, marketing, and business, everything comes down to a simple questions:
  • Will I provide the best quality service to a long term and valued client, or will I grab a mass of clients I don't care about and give them sub-par results?
When we began Naper Design, it started as a community oriented and group development project.  We never knew we were going to make a company out of an organization of people who enjoy working with others.  Now that we find ourselves competing with organizations in a higher level, we may decide to perch at the level we have obtained.  While that limits our ability at growth, we don't have to become the scoundrels that pit client against client for a financial windfall. We cannot emphasize enough the need to ensure that your SEO group have your best interest at heart.  If you find that you are only paying to the same group as your competition, one of you might wish to move to a different vendor.  Otherwise, both of you are likely to lose. Now that this rambling is complete, I'm quite anxious to see the angered SPAM from my own competitors.  I may actually let their post through this time.
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Some SEO Companies Aren’t Protecting Their Own

s7
Feeling lost in the crowd?
Are you getting ripped off by your SEO and SEM Provider?hidden links Have you found yourself paying an exorbitant amount for SEO only to find that the company you've hired to handle your optimization is working for your competition as well? Has this left you feeling lost in the crowd of your fellow competitors? If you've never considered this, you should.  Many SEO and SEM groups will cater to a specific market without regard to their actual clients.   From even the most basic perspective, this is counterproductive.  If you are trying to get higher in the ranks than your opponent(and they trying to get higher than you), ho wins with you both competing at the same optimization vendor?... That's Right! The vendor wins twice! With both of you paying for his services, the effective outcome is for both clients to dole out more money and resources than needed and have a virtual stalemate as a result.  Unfortunately, this is one of the main reasons people are left with a bitter taste in their mouths about SEO. I'm writing this post today in response to a SPAM comment left on our site.  It read "why not handle your own SEO before telling others about it?'.   I did some further research of the IP and found that it was written by an individual upset with the progress we've made with one of his former clients page rank.  I can understand that there may be some frustration with a competing group giving better results to his former client, but I don't think he understands why. At Naper Design, we have chosen to only handle One Customer, Per Industry, Per Location. We have only one Dentist in Naperville that we impart SEO for, There is only on Interior Designer in the Naperville area that we are employed by.  Yes, this does limit our clientele, but the reward is worth it.  Not only are we relieved of the burden of apposing clients, our portfolio shows a dedicated practice to a satisfied client. Like all sales, marketing, and business, everything comes down to a simple questions:
  • Will I provide the best quality service to a long term and valued client, or will I grab a mass of clients I don't care about and give them sub-par results?
When we began Naper Design, it started as a community oriented and group development project.  We never knew we were going to make a company out of an organization of people who enjoy working with others.  Now that we find ourselves competing with organizations in a higher level, we may decide to perch at the level we have obtained.  While that limits our ability at growth, we don't have to become the scoundrels that pit client against client for a financial windfall. We cannot emphasize enough the need to ensure that your SEO group have your best interest at heart.  If you find that you are only paying to the same group as your competition, one of you might wish to move to a different vendor.  Otherwise, both of you are likely to lose. Now that this rambling is complete, I'm quite anxious to see the angered SPAM from my own competitors.  I may actually let their post through this time.
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Free Web Design Competition

Today we start our "Free Web Design Competition". free We are asking for submissions through our Contact Page. hidden links Basically, we are asking for people to write to us a basic email explaining why your business would be best for us to give a full design and development to.  The business with the best reason and most compelling story will be given a full site design including SEO Pack and up to 5 pages and 5 post.  The rules are simple:" No Spamming Honest Story... Enjoy!!!!
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Searching For An SEO Group

With millions of competitors vying for the same spot, businesses want to2512148775_61fa58b4b3_m know if it is possible to get top placement using Organic SEO Service. hidden links SEO generally refers to “natural” or “organic” SEO—meaning someone looking for a dentist in San Francisco types in “Dentist San Francisco” and finds several listings on the left side of the page. This is considered the most coveted place to be for several reasons: 1. The majority of search engine users (as many as 75% by some estimates) ignores the sponsored ad listings and only trusts the unbiased Organic Search Results. 2. A business listed in the sponsored listings is paying to be there—as much as $5 or $10 or$25 per click—and there is no guarantee those clicks are from legitimate customers. 3. By contrast, a natural result can be clicked on unlimited times by unlimited numbers of users at no cost to the site owner. 4. A high natural ranking means that site is really popular (at least that is the implication) and people like to be part of the most popular anything. So top natural listings attract 80% of people searching, and cost nothing to be clicked, while sponsored advertisers compete for the remaining 20% and pay for every click—whether the new lead is qualified and ready to buy, or a six year old playing with her mother’s computer. Natural is naturally the place to be. But how does a business get there? Begin with these thoughts: "Size Does Matter and Bigger is Not Always Better" A large company can completely lose track of the small businesses because their eyes are set strongly for taking up large contracts.   The larger businesses are also far mre likely to overprice and charge for unneeded services.  Pay-Per-Clicks are still more likely in the larger companies than the smaller groups that work local and small businesses.  When searching, it is always advisable to choose a local group that doesn't have a load to heavy to handle.  If they are overburdened, it's very likely that some of their clients are going to fall through the cracks. If you have ever tried SEO and gotten poor results, you might conclude it is a waste of time and money to even try.  You may have even spent a massive amount of capital on building a site, on;y to realize that the method used was not adequate for your business model.  SEO is not the same for every website or business.  Many SEO companies tend to try the same tricks for every client, regardless of their individual needs. Of the thousands of SEO companies, you can bet that not all can really deliver meaningful results. And what is meaningful in a business sense? First page placement on relevant keywords is critical. The majority of users never go to page 3, and of those that do, almost none make it past page 4 or 5. So improvement from page 50 to page 5 might look good on an SEO progress report, but it means almost nothing in increased business results. Page one is the grail, but if promised by a company that is not there themselves, it's likely a scam. So how does a business owner separate the myth from the grail? When selecting an SEO company here are some key questions to ask: 1. How long have you been in business? 2. What is your guarantee? (Listen for page one is usually a dead giveaway for a scam!) 3. What is the SEO campaign plan for the site? 4. Will you be shown how to improve and maintain your own score after the promotion period?(this one is crucial.  Do you wish to be elevated to a point of maintenance, or to be trapped and addicted to the cost of their services?) Locating an SEO company is easy. Search “(your location)SEO ”.   Check the natural results. If the SEO Company is ranked well you know you have one that has been around a while.
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Free Directories

On a regular basis, I will be updating this page with the most recent web_directoriesfree directories that I've found on the net.  I do not believe reciprocal or purchased links do much good with the new format for the Google Algorithm.  As a result, I will only be listing directories that are free and have at least a Page Rank of 3.  Should you choose to purchase, that would be your choice, but here in Naperville and Chicago, our SEO and Internet Marketing has been conducted in a completely free manner, yet we are quickly overtaking the web design and SEO searches for the area.  It is good to consider, why pay for something you can get for free? This list includes both the site link and the Page Rank of the directory:
Aauml Web Directory 5
Jjhx Free Directory 5
Investhz Web Directory 5
I-Dio Web Directory 5
Pcib Directory 5
Ccwos Web Directory 5
Studio Zebre Web Directory 5
Digital Returns Directory 4
DLOAB Web Directory 4
DKX Free Web Directory 4
Invitation Directory 4
Cedpro Web Directory 4
Project Inner Space Directory 4
Amray Directory 4
Urban Void Directory 4
Felzenberg Web Directory 4
YepNew Web Directory 4
Clear Indices Directory 4
Neks Directory 3
ProjectEmpowerment Directory 3
Winding Sheet Directory 3
Cisos Web Directory 3
NBHA Free Directory 3
Pontofla Web Directory 3
Mozizona Web Directory 3
TK Free Web Directory 3
Replacement Shield Directory 3
Celdca Web Directory 3
Linkroo 3
Xwdn Web Directory 3
Tournament Directory 3
Hitang Web Directory 3
Cqcea Web Directory 3
Mistu Directory 3
Eubc Web Directory 3
Web Directory 2010 3
Lyuban Directory 3
Cafelaunch Directory 3
Zero Gravity Directory 3
Baritony Web Directory 3
Rfidststemsonline Web Directory 3
Dofol Web Directory 3
A Visual Web Directory 3
Chaqra Directory 3
Seal Bait Directory 3
Bombeiros-Algarve Directory 3
Link Site Directory 3
Vankia Web Directory 3
Bikeut Web Directory 3
Pengs Search Engine & Directory 3
DHD Web Directory 3
ArticlesZones Directory 3
Foqe Web Directory 3
Big Web Directory 3
Wilridge Directory 3
PonosRijeCana Directory 3
American Services Directory 3
Abbsl Web Directory 3
Saint Directory 3
Kupmed Directory 3
Oloffson Directory 3
Nepotistic Directory 3
Wqlj Web Directory 3
Dwna Web Directory 3
MktData Web Directory 3
Jet Pack Pilot Directory 3
Loco Magic Web Directory 3
Rumble Beat Free Directory 3
Help Me Directory 3
Lebateauivre.com Web Directory 3
Ifccfbi Web Directory 3
Mapgh Directory 3
Timbenderhats Web Directory 3
Stent Card Directory 3
iWait Web Directory 3
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5 Web Design Elements Not To Overlook

Web design is tricky business. Often small things that go unnoticed turn out to be significant in impacting the overall performance of the website and further influencing crucial factors like website traffic, revenue generation and conversion figures. typing Here are some factors that are often overlooked but are by no means unimportant and should be taken very seriously.hidden links Mystery Meat Navigation This is the type of navigation where icons or pictorial buttons are used to represented navigational links. Unlike regular navigation links, they are devoid of text that defines its location. Therefore users are left to wonder the location by themselves. This handicaps the browsing experience because users are often unable to locate the designated look. Mystery meat navigation require JavaScript and images in order to function. This also bloats the size of web pages and increases their load time. This further hampers the accessibility quotient of the website. Even if you decide to use images for link, make sure you complement them requisite text links as well in order to make the navigation menu accessible and usable. Smooth and flawless browsing experience ensures rich user-experience. Page Titles Page titles are the texts that is displayed on the title bars of the web browser. It is the 'title' of the web page and should define the contents of the same. Many web designers make the mistake of writing the website name first followed by the page contents. Ideally, the title of the content should precede the name of the website in the title bar. This is because Internet users and search engines are able to locate the contents of the website more easily. Contact Information Websites are your corporate face on the world wide web. And it is very important to establish your credibility. One of the ways you can ensure this is by letting your audiences know that there is a live presence behind the online presence and providing them a point to get in touch with them. Providing adequate contact information not only grants legitimacy to your online business but also helps your visitors to communicate with you. Provide your business address, relevant phone numbers and a mailing address. If you are concerned about undue spam, provide a secure contact form on your website. Site Map One of the oft-forgotten but extremely important feature of a website. Many web designers forget to include a site map on their website. A site-map lists all the links of all the pages of a website according to the hierarchy and order. A site-map acts as a links page for search engine pages to crawl and also aid estranged users to locate their exact positions on the website and navigate to where they want to go. Moreover, sitemaps also strengthen the internal linking of a website and provides a defined structure for the same. Standardized Markup In order to ensure the proper accessibility and usability of a website, it is very important to maintain a standardized mark-up. Be it using tables for layouts or the proper use of line breaks, just about everything counts for proper markup. Use semantic markup that ensures forward compatibility. Original Article can be found here
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Good Site Structure

I am grateful to offer this article for repost.  While posted originally at webdesign.org three years ago, it offers the best reason to look deeper into the site structure you;d wish developed in advance of the design. Those in Naperville and Chicago should take notice to these suggestions.  Thinking of them in advance of a web design can save a lot of money and prevent buyers remorse when the site reaches completion.hidden links Ever visited a site and wondered "what am I supposed to do?" Ever got lost in someone else's tangled web?(if not, go to Aurora,Il homepage) Often, people will create a site loaded with information, and present it in such a way that you have to work the site out before you can do anything with it. While it's necessary to organise your information into a logical structure, remember that people find it hard to comprehend anything but the most simple and obvious structures. You may say "Well, it's pretty obvious isn't it", but that's only because you know your site so well. Often, I've wandered aimlessly through sites, not knowing how many levels there are to it or how much information there is "out there somewhere" on the site, and without any idea of what I've missed or whether I "took the right turn". In this example, I've created a hierarchy that organizes a site with recipes, photos and stories. Each of these options is very commonly used on the web, and with any option, the items are all accessible, but what's the best way to organize those items?
1.1
One-Tier Site: All the information is on one page.
Two-Tier Site:  On the main page, there is a link to each of the six items.
Two-Tier Site: On the main page, there is a link to each of the six items.
Three-Tier Site:  On the main page, there is a link to a page for each category.  These pages may have thumbnails or brief descriptions on them, and have links to the items in that category.
Three-Tier Site: On the main page, there is a link to a page for each category. These pages may have thumbnails or brief descriptions on them, and have links to the items in that category.
The advantage of a one-tier site is that there are no internal links, and there is no navigation. Everything is right there on that page. This is perfect for sites that have very little information on them, but if you have a site that's not minuscule, this would just create a totally disorganized "Wall of Text". The two-tier site allows for a fair bit more information, but if you have a large site, it will confront the visitor with an unsightly "Wall of Links". This site is a three-tier site. I chose that format when I created the site, as it works well. I have a main page, and then you can choose tutorials, articles, resources etc. and then you choose the specific tutorial, article or resource you want. The only problem is that you can't see the third tier from the first page. I sometimes can't remember whether something's a tutorial or an article, and visitors have to choose whether they want a tutorial or a resource without knowing anything about what they will find. When I get around to redesigning this site, I'll to organise it with a Top-Heavy combined three-tier system, explained below. Bottom-Heavy System: 5 This system combines the second and third tiers, with a link to each category on the main page, and multiple items (e.g. stories) on one page. This is perfect for if you have lots of categories, but with not much content in each category. If I tried to set Pegaweb up like this, every tutorial would be on a single "Tutorial Page". It would be about 800k, and about ten miles high. :) Top-Heavy System: 4 As long as this doesn't create mass clutter on your main page, this option has all the advantages of two and three tier systems. The links to each item are on the main page, but are organised into tiers on that page. There will be a fair few links on the main page, but the organisation of the site will be very easy to understand. This is the system I intend to use when I redesign this site. On the main page, there will be tiers, with links to each individual tutorial, article or resource etc. If you look back up the page, you'll find that this system is very similar to the two-tier system - in effect, it IS a two-tier system. The moral of the story is - design your websites to be two-tiered. Choose the bottom-heavy or top-heavy systems as necessary. Unless your site is gigantic, it's possible to keep your site two-tiered, especially by using the bottom-heavy system and creating/removing categories, to balance the clutter between your main page and the rest of the site. This is a reposting of a 2006 article by webdesign.org.  The value of this article is still very much a topic of relevance for web design in the Chicago and Naperville areas.
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Why We Love WordPress

For years, Joomla has been the web, industry standard for the Western Suburbs of Chicago.  With its deep archetecture and powerful functionality, Joomla has held off many of the most formidable Content Management Systems(CMS) to be promoted within this region. While we respect the programing and developing power that Joomla offers, we also believe in placing the power in the customers hand.  It is our belief that once you have purchased a website, you should be able to then easily update your content. Recently a series of reviews were made comparing Worpress and Joomla.  While both are powerful programs, we wanted to post an excerpt to show our customers why we choose to build in Wordpress. The original article can be found here here " To WordPress or not to WordPress WordPress is basically a very user friendly blog system but it can be used as a regular site which you can update without any knowledge of html (the same goes for Joomla). You can create pages and posts, and with plugins, you can add a lot of functionality included standard in Joomla, except that all code is web standard.  And because WordPress is web standard, Google really loves it.  So, from a marketing standpoint, WordPress is hard to resist. The interface is easy to understand, you won’t need a book for it, although buying a “WordPress for Dummies” - book will save you some time if you have no experience with blog management at all. Adapting the look requires some knowledge of CSS, the style sheet language. Like with Joomla, if you select a template close to what you want, adapting the colors, logo etc.. is not that complicated but if you do not want to get involved with CSS, and you would like to re-arrange navigation elements as well, you might consider hiring a web developer. Since WordPress has a logical structure, it is easy for a developer to change things around, place ad banners etc…Again, give preference to a specialized developer used to work with WordPress. It is setup very quickly and you can be listed in Google within 2 days.  I haven’t seen any other system doing that so far. A normal site takes up to 2 months to get listed in Google, so this is something to take into account.  Anybody can learn enough in 2 hours to create content with WordPress right away, including using categories and sub pages. WordPress can handle tons of visitors.  It will not break down easily." 2
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